The next-generation Ford Everest makes its global debut today, blending adventure-ready capability with exceptional comfort and customer-focused technology in a rugged, refined and fun to drive SUV.

The next-generation and next-level Ford Ranger Raptor has arrived. Built to dominate in the desert, master the mountains and rule everywhere in between, the second-generation Ranger Raptor raises the off-road performance bar as a pickup built for true enthusiasts.

Ford Motor Company will give the world front-row seats to the reveal of the next-gen Ford Everest on March 1, at 11:00 am Dubai time, via Ford’s Facebook and YouTube channels.

Ford Motor Company will reveal the ultimate performance derivative of the Ranger on February 22, at 11:00am Dubai time/ 10:00am KSA time, via Ford’s Middle East Facebook and YouTube channels.

Ford Mustang, the iconic sports car that created the pony car segment, will lead Ford’s return to global sports car racing as Ford Performance prepares a new GT3 race car for competition in 2024.

Ford recorded another successful year of 2021 sales in the Middle East, with its Taurus, all-new F-150 and Expedition performing particularly well across a number of markets in the region in their respective segments and an overall year-on-year growth of 127%.

Two icons that have tackled off-road terrain for years are coming together to take on even more: Bronco® and Raptor™. Built for desert running and boulder crawling, the all-new 2022 Ford Bronco Raptor gives off-roaders next-level performance.

With its introduction of SYNC 4, F-150 builds on more than 10 years of SYNC innovation by helping minimise distractions with hands-free voice control as well, as core features such as making phone calls and selecting music.

Engineered for any adventure and designed for comfort, the next-gen Everest builds on its award-winning capability to provide the performance and versatility customers told us they needed to take on life.

Ford created an off-road icon in 2009 when it introduced the desert racing-inspired F-150 Raptor. It was designed to not only speed over rough terrain, but also to jump and catch air. And today, it’s born again with an all-new third-generation F-150 Raptor that takes the mechanical and technical brilliance and precision of Raptor even further.

First deliveries of the new Ford Mustang Mach 1 – a car that pays tribute to the heritage of the original 1969 Mach 1 – are now underway through Al Tayer Motors and Premier Motors showrooms.

Ford Motor Company and DP World London Gateway have conducted a trial with a simulated autonomous vehicle to demonstrate how useful such future technology could be to those managing – and employed on – large worksites.

Ford today put the global pickup world on notice by revealing the smartest, most versatile and most capable Ranger ever – delivering an even more desirable pickup partner for customers.

Born for adventure and Built Untamed exploration, all-new 4x4 Bronco is ready to deliver thrilling experiences with its heritage-inspired style, engineering and smart off-road technology, plus innovative features to help outdoor enthusiasts create adventures in the most remote corners of the region.

Ford is pioneering new brain research that could ultimately lead to a faster and more accurate way to detect when the driver is starting to switch off behind wheel.

Ford today reveals the new 2022 Expedition, its flagship SUV, for families seeking epic adventures and memory-making road trips. With an expanded lineup of models to choose from, plus new driver-assist and connected technologies, it’s the most off-road-capable, most powerful, smartest Expedition ever.