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Ahead of its highly anticipated arrival, the Mustang Mach-E, Ford’s all-electric performance SUV, has proved its Middle East credentials by completing a demanding hot weather testing regimen, ensuring its iconic freedom, performance, and character are engineered to thrive in the region's unique demands.
Ford Philanthropy, formerly known as the Ford Fund, brought its acclaimed Driving Skills for Life (DSFL) initiative to the University of Sharjah (UOS) for the first time last week, enjoying a successful return to the UAE over the four-day better driving program providing essential road safety training to around 500 UOS students, equipping them with critical skills to navigate the roads safely.
Ford Middle East and North Africa (MENA) East recently celebrated the pinnacle of automotive expertise at its annual MENA Skills Contest awards night, honoring the region's top technicians and, for the first time, outstanding service advisors. The prestigious event, held last Saturday in Dubai, showcased the unparalleled skill, dedication, and customer-centric approach that defines Ford's service network across the Middle East.
Ford is strengthening its position in Saudi Arabia, demonstrating robust year-to-date growth and reinforcing its standing among the Kingdom’s leading automakers.
Building on a legacy of unwavering reliability and robust capability, the strategically diversified lineup on the all-new Expedition ensures a perfect fit for every family and adventurer.
For students embarking on their first independent adventures, or young families navigating new beginnings, finding the right car is key. It needs to be reliable, safe, packed with smart features, and crucially, offer great value. Enter the Ford Territory: a dynamic compact SUV that’s perfectly engineered for the vibrant and diverse landscapes of the Middle East and North Africa.
The Transit Cargo Van 350 LWB is a capable and adaptable vehicle that is designed to serve the diverse needs of business and fleet customers across various industries.
Life unfolds in distinct phases, marked by moments of newfound independence, the quiet joys of family, the excitement of new adventures, and the steady pursuit of goals. It’s a progression the same, yet somehow still unique, for everyone, and Ford has dedicated itself to crafting a “Vehicle for Every Lifestyle”.
In a world increasingly driven by connection and exploration, the all-new 2025 Ford Expedition stands as a testament to thoughtful design, collaborative innovation, and a deep understanding of what modern adventurers truly seek.
The Mustang GTD Liquid Carbon, a new trim in the Mustang GTD range, debuts today at Laguna Seca Raceway, the perfect venue to highlight how race-inspired lightweight carbon fiber technology plays a critical role in GTD’s body, looks and performance.
Sixty years. A lifetime for some, but for the Ford Bronco, merely the beginning of a legendary run. From its rugged beginnings to its modern-day status as an icon, the Bronco's story is one of evolution, resilience, and a well-deserved claim to the title of the “G.O.A.T”.
Ford Middle East and North Africa (MENA) today announced 15% year-to-date sales across Ford and Lincoln brands in the first half of 2025, building on a record-breaking 2024. This performance cements Ford’s position as the fastest-growing OEM among the region’s top five, driven by a compelling product lineup, strategic network enhancements, and an unwavering focus on customer experience.
The Middle East and North Africa’s (MENA) climate and topography present a unique and formidable challenge for vehicle manufacturers—with scorching summer temperatures, pervasive sand, and diverse terrains—where only the most robust and meticulously engineered vehicles can truly thrive. For Ford, however, it also provides a crucial proving ground for perfecting its products destined for the region’s roads.
For decades, the Ford Expedition has been more than just a vehicle; it has been a steadfast companion for families and adventurers across the Middle East, a symbol of capability and enduring quality that has navigated bustling cityscapes and challenging desert or mountainous terrain with equal aplomb.
Ford Motor Company today revealed the new Territory, retaining its proven 1.8L EcoBoost engine delivering both power and efficiency, with a hybrid2 variant coming soon to the region.
Welcome to one of the world’s most diverse regions: the Middle East and North Africa, a catchment area known for its extreme temperatures and challenging driving conditions. Not to mention sandstorms coating everything in a fine, abrasive layer, and relentless tarmac-melting summer sun. For Ford, however, it also provides a crucial proving ground for perfecting its products.
Today, Ford announced major operational and organizational changes across the Middle East and North Africa—underlining its growing investment in the region—and especially in the Kingdom of Saudi Arabia. Key initiatives include re-integrating North Africa into the MENA network, appointing senior leaders to strengthen Ford’s presence in Saudi Arabia and beyond.
Ford’s Territory continues to empower drivers in the Middle East to embrace life’s firsts and explore the region’s diverse landscapes without breaking the bank. The Territory is more than just a vehicle; it's a partner in your journey, offering a compelling blend of bold design, smart technology, spacious comfort, and advanced safety features.
The Ford Raptor. The name itself conjures images of desert landscapes, soaring jumps, and a relentless pursuit of off-road supremacy. More than just a trim level, the Raptor is a brand within a brand, a testament to Ford's commitment to pushing the boundaries of performance and capability. While the Raptor lineage extends across the F-150, Ranger, and Bronco platforms, each iteration shares a common DNA: a relentless focus on conquering challenging terrain at high speeds.
For over three decades, the Ford Explorer has been more than just an SUV in the Middle East. It's been a silent partner in countless family memories, a trusted companion on journeys both big and small, and a symbol of capability woven into the very fabric of regional life.