Three generations of F-150 Raptor across 15 years have been braving the toughest trails and conquering the biggest dunes. Inspired by extreme desert-racing trucks that compete at the Baja 1000, the F-150 Raptor is Ford’s original high-performance off-roader.

Ford’s first Formula 1 race in two decades is still a year away, but testing is already in full swing — and it’s out of this world.

The keen eyes and steady hands of Ford’s customer acceptance line (CAL) inspectors are critical in “providing a final seal of approval on every Ranger and Ranger Raptor,” said Sundarrajan Venkatesan, director of quality and new model programs, Ford International Markets Group.

Ford's Raptor family – the Ranger Raptor, Bronco Raptor, and F-150 Raptor – are not just trucks; they represent a complete ‘Built Ford Tough' vehicle philosophy born from a fusion of Ford's performance street truck expertise and its off-road racing heritage.

Ford Middle East celebrated a remarkable year in 2024, achieving its best sales performance since 2016, with unit’s sales more than double compared to 2022. The success is attributed to substantial market share gains in key countries such as the United Arab Emirates, Kuwait and Ford's largest market in the region, Saudi Arabia. As a result, Ford Middle East has secured its position among the top five Original Equipment Manufacturers (OEM) by sales volume.

Ford Motor Company is returning to the top tier of prototype sports car racing in the FIA World Endurance Championship (FIA WEC) in 2027 looking to recapture the magic and success of Ford racing nearly 60 years ago.

The 2025 Ford Transit range, delivering a new level of versatility, advanced technology, and fuel efficiency, has arrived in the UAE. Engineered to meet the diverse needs of businesses, offering two distinct body styles – Cargo Van, and Bus – the Transit range also now comes with the 12” SYNC® 4 touchscreen as standard giving the interior a modern feel, the driver ultimate control, and provides an office in cab experience.

Ford Performance has today concluded an unforgettable 2025 Dakar Rally with a third-place podium finish in the Ultimate category in its debut year with the Ford Raptor T1+. After over two weeks of grueling racing through some of the harshest terrains on the planet, Team Ford M-Sport delivered unforgettable moments of skill, perseverance, teamwork – and stage victories – in the Saudi Arabian desert.

Ford has officially inaugurated its new state-of-the-art Parts Distribution Center (PDC) in Dubai South. The 41,792-square-meter facility, developed in collaboration with DB Schenker, a global leader in logistics, comes in record time less than a year after its January 2024 groundbreaking, underscoring Ford's commitment to better serving customers across the Middle East.

Set against the challenging terrain of Saudi Arabia, the Dakar Rally emerges each year as off-road motorsport’s ultimate crucible. In 2025, Ford Performance and M-Sport will compete in the rally’s T1+ category with the purpose-built Raptor T1+ and a team of skilled drivers.

Let's face it, battling heavy traffic on the drive to work can be a grind. Indeed, the average resident in the Middle East drives 32km per day for their daily commute, or 11,680km per year.

Germany’s iconic Nürburgring Nordschleife is the gold-standard for sports car development. And today, no American automaker has a production car that can go around the 12.9-mile track faster than the 2025 Ford Mustang GTD.

Taking centerstage at Ford Middle East’s "Technician of the Year" competition, held at the Al Tayer PDI Centre in Jebel Ali, were the top three winners for 2024 representing Ford distributors from Saudi Arabia, Qatar, and Kuwait.

Under the searing summer sun, temperatures in the soft dunes of Dubai can soar to over 60 degrees C by midday.

More customers than ever are buying Ford products across the Middle East, thanks to Ford’s extensive and freshest portfolio of vehicles and services for every lifestyle.

More than 40 percent of Saudi Arabia residents are considering purchasing an electrified vehicle1 in the next 12 months, according to a recent survey2 by Ford Motor Company, with most preferring hybrid technology.

More than 55 percent of UAE residents are considering purchasing an electrified vehicle1 in the next 12 months, according to a recent survey2 by Ford Motor Company.

The newly launched Ford F-150 in the Middle East region complements Ford's freshest and most complete lineup yet. This range of trims fosters Ford's unwavering commitment to passion, performance, and innovation. With advanced off-road capabilities, bolstered by state-of-the-art technology and smart safety features, the F-150 empowers lifestyles from work to weekend. These finely tuned vehicles deliver both raw muscle and comfort, ensuring a superior driving experience every time you get behind the wheel.

Rooted in its strong ties to motorsports in the region, Ford Performance welcomes world-renowned rally and off-road driver Mattias Ekström, who will be joining its team for the 2025 Dakar Rally and thus completing the driver lineup. Ekström, a two-time DTM champion, World Rallycross champion, and experienced rally raid competitor, will join Mitch Guthrie Jr, Nani Roma, and Carlos Sainz Sr in piloting the Ford Raptor T1+ in one of the world’s most demanding motorsport events.

Ford Motor Company has announced the appointment of Andrew Gregory as Marketing Director, Ford Middle East, effective from December 1st, 2024. Andrew will succeed Pedro Simoes who has been appointed as Managing Director of Ford Philippines.