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Ford+, in its first full year of operating with customer-centered business segments in 2023, demonstrated the strategy’s capacity to adapt to the wants and needs of customers and give them great experiences and value, while generating growth and profitability.
In 2023, more than 700,000 customers chose a new Ford F-Series truck, making it the best-selling truck in the United States for the 47th consecutive year.
Ford showed focus, speed and accountability in producing solid second-quarter 2023 operating results, while taking strategic actions that are expected to help create a high-performing business and long-term value for all stakeholders.
According to Ford CEO Jim Farley, the first quarter of organizing around and running the company on behalf of distinct customer groups produced solid operating results and a glimpse of the promise of its Ford+ growth plan.
Ford today will walk investors, analysts and others through how the company is now organized and operating – and will report financial results – based on three new global business segments that are focused on different automotive customers, rather than by geographic regions.
Ford next week will take the investment community and other stakeholders through how new, customer-focused business segments will affect its financial reporting and is expected to unlock significant strategic potential of the Ford+ growth plan.
Ford President and Chief Executive Officer Jim Farley and Chief Financial Officer John Lawler will discuss the company’s ambitious, customer-focused plan to grow and create value – and the double transformation bringing it to life – at an upcoming fireside chat with auto analyst Rod Lache.
Ford’s fourth-quarter and full-year 2022 operating results were below its expectations, but the company is optimistic about what’s possible now with three distinct, customer-focused business segments.
