By Robert Kaffl, director, U.S. sales
Today, I am thrilled to share a milestone that fills all of us at Ford with immense pride. In 2023, more than 700,000 customers chose a new Ford F-Series truck, making it the best-selling truck in the United States for the 47th consecutive year1.
It’s a streak that spans four generations (and started when I was only four) and has lasted longer than the entire lifespan of many other popular consumer products, including compact discs and mp3 players, and the entire brick-and-mortar video rental industry. But this accolade is not a walk down memory lane; F-Series continues to grow and in 2023, remained the best-selling vehicle in the nation for the 42nd year in a row1.
F-Series is a testament to our commitment to excellence, innovation, and understanding the needs of our customers. Our trucks are Built Ford Tough®, and they embody the strength, reliability, and versatility that our customers have come to rely on for nearly half a century. And F-Series represents the best of Ford and how we’re creating new digital experiences: it features available technologies like Pro Power Onboard2, which helps customers power work sites or even their home in the event of a power outage; features that makes it easier to hitch and tow a trailer, and even BlueCruise hands-free highway driving3.
One key to our success in 2023 and beyond is the diversity of our powertrain offerings. We understand that our customers have unique needs, whether they're on the job site, the farm, or embarking on a weekend adventure. That's why we're proud to say that the Ford F-150® PowerBoost Hybrid has claimed the title of the best-selling full-size full-hybrid pickup in America1 (and ranks second overall among all pickups behind the Ford Maverick®).
The electrification of F-Series is also making waves with the F-150 Lightning® leading the charge as the best-selling full-size electric pickup truck in the U.S.,1 completing the U.S. truck leadership triple crown. As we continue to push the boundaries of what electric vehicles can do, the F-150 Lightning is a shining example of our dedication to a more sustainable future without compromising on power and performance.
Looking forward, we are excited to begin production of the new 2024 gas and hybrid F-150 models early in the year. Our unwavering focus on growth across gas, hybrid, and electric models in 2024 reflects our promise to offer a truck for every customer – one that fits seamlessly into their lifestyle.
The enduring legacy of the F-Series is not just a result of our relentless pursuit of improvement but also a reflection of the trust between our company and customers. We are deeply grateful for the opportunity to serve our customers and are committed to continuing to earn their business every single day.
1 Based on CY 1977-2023 total sales through Nov. 2023 and Ford internal projections.
2 See owner’s manual for important operating instructions.
3 Ford BlueCruise requires a Connected Service plan that provides regular map updates, FordPass® App, and modem activation. Ford BlueCruise-equipped vehicles come with either a 90-day trial or a 3-year BlueCruise Connected Service plan, after which purchase is required. See ford.com/bluecruise for BlueCruise availability and version details. See the Connected Services section of your Ford Account for your BlueCruise Connected Service plan status and available plan options. Driver-assist features are supplemental and do not replace the driver’s attention, judgment and need to control the vehicle. Ford BlueCruise is a hands-free highway driving feature. Only remove hands from the steering wheel when in a Hands-Free Blue Zone. Always watch the road and be prepared to resume control of the vehicle. It does not replace safe driving. See Owner’s Manual for details and limitations.