New 30x30 initiative helps eliminate key obstacles and complexity of charging infrastructure.

As the first automaker to receive approval in Spain to introduce hands-free highway driving, the company is expanding the availability of Ford BlueCruise to more customers in Europe.

As Ford continues to evolve how the company offers products and services, this includes the way customers access BlueCruise – Ford’s hands-free highway driving technology. Ford now is including BlueCruise hardware standard from the factory to provide flexibility and choices to more customers.

ord and Lincoln customers using BlueCruise have spent 1.4 million hours enjoying hands-free highway driving – that is the equivalent of almost 160 years!

Ford today delivered a watershed moment with the introduction of a Level 2 hands-free advanced driver assistance system with regulatory approval for use on the motorway network in Great Britain – the first system of its kind approved in Europe.

Stop the yelling and end the frustration! Ford, maker of America's leading F-Series trucks, is introducing industry-first technology that leverages artificial intelligence to help make hitching a truck and trailer as easy as pushing a button.

Ford Motor Company has established Latitude AI, a wholly owned subsidiary focused on developing a hands-free, eyes-off-the-road automated driving system for millions of vehicles.

FordPass Rewards members now can redeem their Points toward accessories purchases online, making it even easier for Ford owners to personalize their vehicles.

Ford Motor Company continues making hands-free driving even better by launching BlueCruise 1.2* and Lincoln ActiveGlide 1.2 with new features – including hands-free lane changing – and system updates to create more of a human-like driving feel.

Ford BlueCruise* is sweeping North America with F-150™, Mustang Mach-E™ and other Ford vehicle customers accumulating 10.6 million miles of hands-free highway driving since the technology launched in July 2021.