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DUBAI, UAE, November 21, 2018 – The desert is both a beautiful and potentially dangerous place to drive but a few simple steps can help minimize the risks before you venture into the great outdoors. For some, the thought of driving off-road fills them with fears of getting stuck – so Ford has produced a series of helpful videos to help encourage drivers to take to the desert over the winter months.
In the second episode of the series – out today – Christoph Baur, Ford MEA Powertrain Engineering Supervisor and series co-host, says preparation is key to enjoying a fun day out into the sand.
“Before you go, you really need to make sure your car is ready for your trip: Always start with a full tank of fuel, and make sure that it has had a recent service and that the oil level and coolant levels are topped up,” Baur said.
“You’re also going to need to take some gear with you. You’ll need to deflate your tyres – and there are a number of tools that can help you to do that. You will need to reinflate your tyres when you get back to the road – so you will need a compressor too.
“You will need a recovery strap or rope, shackles – we use soft shackles which are safer and easier to use than metal ones – and a shovel. The most important thing is that you store your equipment safely so that it doesn’t bounce around the cabin as you drive – and it’s a good idea to check your gear regularly to make sure everything is still in good order,” he explained.
Pack the car with plenty of food and water for you and your passengers, and don’t forget to take some warm clothes if you’re planning to be out overnight. Daytime temperatures drop off considerably at night, so you’ll need to wrap up.
Driving in a group minimizes the risk of getting stranded in the desert too – so it’s advisable to buddy up at least one other car, and preferably two or three others. Newer drivers should follow more experienced drivers because they will know how to pick a path through the desert that will help less experienced drivers gain confidence. They will also be able to pace the convoy, and double back and help anyone who needs it.
“The idea is that you take everything you need to enjoy your day out. Quite often, there is no mobile coverage in the desert and no help nearby – so you need to be in a position to help yourself and others should they need it,” Baur concluded.
You can watch the latest episode by clicking here, or the series as it develops over the coming weeks by clicking here.
To download the Word document of this press release in Arabic, click here
To download the Word document of this press release in English, click here
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Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 200,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.
Ford’s history in the Middle East goes back seven decades. The company’s local importer-dealers operate more than 150 facilities in the region and directly employ more than 7,000 people, the majority of whom are Arab Nationals. For more information on Ford Middle East, please visit www.me.ford.com.
Ford Middle East is also a responsible corporate citizen with currently three CSR initiatives running in the region including the Ford Motor Company Conservation & Environmental Grants, Ford Warriors in Pink® breast cancer awareness campaign and Ford Driving Skills for Life safe driving awareness programme for young drivers and teens.