Ford Expedition Takes Top Prize at 7th Annual PR Arabia National Auto Awards in Saudi Arabia | Middle East

Ford’s largest SUV competed against five of its toughest rivals in the region, taking close to 40 per cent of the votes to earn the award
Voting over four months – via PR Arabia’s official website, as well as its social media platforms – culminated in an award ceremony in Jeddah’s Hilton Hotel

JEDDAH, Saudi Arabia, June 30, 2019 – Ford Expedition scooped one of the top awards at the seventh annual PR Arabia National Auto Awards ceremony in Jeddah last week, beating off its closest competitors in the Best Large SUV category.

The powerful and efficient Ford Expedition SUV – the most capable and most adaptable Expedition ever – boasting best-in-class ranking in each of fuel economy, torque, towing capability, and second and third row space – drove away with the top title at the awards ceremony which took place in the Hilton Jeddah and sponsored by the Saudi Arabian Motor Federation.

“Ford continues to build on its strong SUV leadership heritage, and the Expedition’s class-exclusive functionality and best-in-class capability make it a firm favourite among large SUV buyers,” said Adriaan Coetzee, Ford Middle East and Africa’s Product Marketing director. “Launched last year with more than 40 new features and extensive driver-assist technologies, the latest generation Ford Expedition redefined its segment with its all-new design inside and out, unique smart technologies, and more power for drivers, personifying class-exclusivity and best-in-class capability.”

The awards, now in their seventh year, were launched in February when the public were asked to vote for their favourite cars of the year. The large SUV category was then whittled down to three, from an initial five contenders, with Ford Expedition accumulating nearly 40 per cent of the overall votes registered through PR Arabia’s official website and social media channels, Instagram and Twitter.

“The Ford Expedition has always been a favourite in Saudi Arabia, and continues to do so thanks to its class leading capabilities, technologies, safety, as well as interior space and comfort,” said Mohammed Kayyali, Regional Sales manager, Ford Middle East, who attended the event. “We are very pleased with this recognition for the Expedition, a nameplate that established this segment and continues to set the benchmark. Together with our distributors, Al Jazirah Vehicles Agencies Co and Mohamed Yousuf Naghi Motors, we are confident that the entire Ford SUV range will continue to expand and grow across the Kingdom.”

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About Ford Motor Company

Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 196,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.

Ford’s history in the Middle East goes back more than 60 years. The company’s local importer-dealers operate more than 155 facilities in the region and directly employ more than 7,000 people, the majority of whom are Arab Nationals. For more information on Ford Middle East, please visit www.me.ford.com.

Ford Middle East is also a responsible corporate citizen with currently various CSR initiatives running in the region including the Ford Motor Company Conservation & Environmental Grants, Ford Warriors in Pink® breast cancer awareness campaign, Ford Driving Skills for Life for young drivers and the Henry Ford Entrepreneurship Academy education initiative for young entrepreneurs.