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Ford India Redefines Compact Car Segment; Introduces Safe, Smart, Sophisticated and Clever New Figo

  • Entry-level variant of the new Ford Figo available at an introductory price of INR 429,900 (ex-showroom, Delhi); Variants available for booking across six trims with three engine options and seven colours
  • New Figo comes equipped with standard driver airbag across all trims; the only hatchback in India to offer up to six airbags for an all-around protection
  • To be offered with a choice of powerful yet efficient petrol and diesel engines delivering 18.16 Km/L and 25.83 Km/L respectively
  • Power of choice from responsive, efficient petrol and diesel engines optimized to deliver 88 PS and 100 PS respectively; PowerShift automatic transmission with a 1.5L TiVCT petrol engine delivering 112 PS
  • First in segment with advanced connectivity solutions like MyFord Dock and SYNC with Ford AppLink to keep drivers conveniently connected to their digital lives
  • Best-in-class wheelbase of 2,491 mm, offering outstanding legroom, knee room and shoulder-room; Class leading Ground-Clearance of 174 mm; Fold flat rear seats providing considerable space

NEW DELHI, India, September 23, 2015: Designed to delight customers with sporty stance, cutting-edge technology and unmatched ownership experience, Ford India today launched a new Figo at introductory prices starting from INR 429,900*

“Built on Ford’s latest global platform, the new Figo is an able and worthy successor to one of Ford’s most well-known and trusted nameplates in India, ”said Nigel Harris, president and managing director, Ford India. “An outstanding value for money package, the new Figo is cleverly built to appeal to the Indian consumers who don’t want to compromise on looks, practicality, safety, cutting-edge technology and above all, exceptional fuel efficiency.”

Built on the sporty and sophisticated personality of the original, the new Ford Figo raises the bar in the country’s fast-growing compact car segment with its clever value-for-money proposition and host of segment best and first features.

Drive on feeling safer

The new Figo is designed from ground up with safety as one of its key differentiators. It features Ford’s renowned robust passenger cage created from high-strength steel to protect occupants in the event of an unfortunate collision.

The model is equipped with driver airbag as standard across the entire range. From second variant onwards, the new Figo will offer standard dual front airbags across the entire lineup. The new Figo is the only car in its segment to offer up to six airbags – including side and curtain airbags -- for all round protection.

The new Figo ensures that help is never far in an unfortunate event of a serious collision. It offers Ford’s well-known Emergency Assistance feature that uses SYNC and a Bluetooth-paired phone to call emergency responders automatically and provide information about your vehicle and location.

Extraordinary array of smart technologies

The new Figo is clever just like our consumers and understands their need to stay safely connected with the outside world. In a first for the segment, the new Figo comes equipped with exceptional smart technologies that help customers integrate their car into their digital lives.

Among its many firsts is MyFord Dock -- a first-in-class feature that offers drivers a unique solution for storing, mounting and charging mobile phones, MP3 players and satellite navigation systems, and for integrating these devices into the car’s entertainment system.

Consumers looking for even greater technological integration can choose a Figo equipped with SYNC with Ford AppLink, Ford’s advanced in-car connectivity system. SYNC with Ford AppLink allows drivers to control their phone, entertainment and apps hands-free using simple voice commands. In India, AppLink allows drivers to access information about nearby attractions and food destinations with Explore by MapMyIndia, and stay updated with the latest cricket scores and upcoming fixtures with ESPN Cricinfo.

Addressing the need to encourage responsible driving, the new Figo features Ford MyKey technology that allows owners to program car’s keys with restricted driving modes such as increasing seat belt use, limiting vehicle top speeds and regulating audio volume.

Style meets substance

The new Figo features a dynamic design and sleek styling that sets it apart from other hatchbacks. It's bold and aerodynamic exterior conveys confidence and competence.

Up front, Ford’s signature bold trapezoidal grille and elongated headlamps grab attention while a well-proportioned tailgate and an accentuated character line running through to the tail lamp cluster enhance overall width.

A bold shoulder on both sides perfectly merges with the taillamps, giving the new Figo sense of motion even when stationary. These Ford DNA design characteristics add an unmistakable premium touch to the vehicle.

Energetic interior styling

Step in, and the cabin is young, sporty and inviting, exuding energy and adding to the overall premium appeal. With its best-in-class wheelbase of 2,491 mm, the Figo offers outstanding legroom, knee-room and shoulder-room. Figo also comes with class leading Ground Clearance of 174mm.

The new Figo makes judicious use of a longer floor console by offering 20 unique storage spaces specially designed to enhance convenience inside the cabin. It also features fold-flat rear seats to create more room to ensure Figo owners don’t leave anything behind.

The well-equipped cabin is quiet and pays greater attention to comfort with its powerful automatic climate control system. Supported with a high-efficiency compressor and condenser, the air conditioner in the new Ford Figo can bring the temperature of the cabin to below 25 degrees in less than 15 minutes, faster than any of its competitors.

Powerful, effortless and fun-to-drive

The new Figo offers competent powertrains that are tuned to deliver outstanding fuel efficiency without compromising on power.

Available in 6 trims – Base, Ambiente, Trend, Trend+, Titanium and Titanium+ -- the customers will have the power of choice with a new and improved 1.2-liter Ti-VCT petrol engine, delivering a peak power of 88 PS and fuel economy of 18.16* Km/L and a 1.5-liter TDCi diesel engine, offering a peak power of 100 PS and an outstanding fuel economy of 25.83* Km/L.

Both these engines are paired to a responsive five-speed manual transmission.

For those looking for the sophistication and refinement of an Automatic Transmission, Figo will come with a six-speed PowerShift automatic transmission paired with a 1.5L TiVCT petrol engine, offering a peak power of 112 PS and a fuel economy of 17 Km/L. The advanced dual-clutch system is backed by a 10-year or 100,000 km warranty.

Retaining Ford’s renowned fun-to-drive experience, the Figo offers precise, agile and responsive steering, and stable and predictable handling. This performance is made possible by Electronic Power Assisted Steering (EPAS), which provides lighter steering effort at low speeds – for parking and in-city maneuvering – and heavier, more precise feel at high speeds for greater stability and confidence on highways.

The new Figo is available in 7 exciting colours - Ruby Red, Sparkling Gold, Oxford White, Tuxedo Black, Deep Impact Blue, Ingot Silver and Smoke Grey.

1.2l Ti-VCT (Petrol) 429,900 456,600 500,600 525,600 575,600 640,600
1.5l TDCi (Diesel) 529,900 562,600 597,600 622,600 672,600 740,600
1.5l Ti-VCT (Petrol) NA NA NA NA 691,600 NA

Editor’s note:

The stated figures are as per ARAI (Automotive Research Association of India) certification.

All prices are ex-showroom, Delhi

About Ford in India

Established in 1995, Ford in India manufactures and exports automobiles and engines made at its integrated manufacturing facility in Chennai, Tamil Nadu and Sanand, Gujarat. Ford’s current range of award-winning products in India includes the Ford EcoSport, Ford Figo, Ford Aspire, Ford Endeavour and Ford Mustang. Ford Operations in India also include Global Business Services, with offices in Chennai, New Delhi, and Coimbatore. Registered as Ford Motor Pvt. Ltd. (FMPL) as a legal entity, Global Business Services provides innovative solutions to nearly every Ford locations around the world -- in areas of Information Technology, Product Engineering, Finance and Accounting, Automotive Financing, Material, Planning & Logistics, Marketing Sales and Service, Analytics, and Purchasing. Ford currently employs more than 14,000 hard-working, dedicated men and women across its operations in India. For more information, visit

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