Ford today introduces the all-new Ford F-150, the reinvention of America’s favorite truck. Doug Scott, Truck Group Marketing Manager, says the 2015 Ford F-150 has raised the bar with toughness, smartness, and capability.

“We’re always looking to deliver more for our customer, and I think in particular with this truck, we always talk about the F-150 being a tool for our customer. A tool that needs to be more productive and we’re going to deliver a whole new level of productivity never before seen in this segment, it clearly is going to be the toughest, the smartest, the most capable F-150 ever.” :23 sec.

When Scott talks tougher, he’s referring to the all-new high-strength, military-grade, aluminum alloy body.

“The backbone of the truck, the frame is still high-strength steel, in fact there’s more high-strength steel in this frame and it’s an all-new frame that’s wider, but the entire top-head, if you will, the front-end, the cab, box, the doors, everything again from a body perspective, all the supporting structure is Military grade, high-strength aluminum alloy.” :23 sec.

By utilizing these new structural materials the truck will weigh 700 lbs. less, thereby improving handling and improving efficiency.

“Absolutely, it’s going to take up to 700 lbs. of weight out of the vehicle, which again for a truck customer is fantastic because that weight can then be reinvested in more payload, in more towing, thus the improved capability.” :14 sec.

Scott says this F-150 is smart because of several groundbreaking new productivity features debuting in the all-new F-150.

“We’re delivering a lot of new content... 11 class-exclusive features, so things like a 360 monitor, lane keep assist, BLIS, ya know blind spot information system, adaptive cruise with collision mitigation, inflatable seatbelts, a box link system, the list just goes on-and-on, so we’re gonna again, as normal with the new F-150, deliver a lot more content, a lot more smart features for our customer.” :27 sec.

A choice of four engines provides unmatched power, including an all-new 2.7-liter EcoBoost engine with standard Auto Start-Stop technology.

“What makes this 2.7 really exciting for us, from a customer standpoint, is that it gives us a much better appeal to what I’ll call the mid-range tow’er, that customer that is more of a light-duty tow’er that doesn’t need, necessarily, max tow capability or max payload capability, but is looking to maximize fuel economy, and we’re going to be able to deliver that with this 2.7 EcoBoost.” :25 sec.

Scott says once consumers get behind the wheel of the 2015 F-150, that is up to 700 pounds lighter, they’ll be amazed at how much better the vehicle dynamics are.

“It’s going to accelerate quicker, it’s going to stop in a shorter distance, it’s going to handle better, in addition to all the goodness associated with the capability.” :08 sec.

The 2015 Ford F-150 will go on sale in the fourth-quarter of this year.