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Double-Digit Growth Strengthens Ford Focus’ Lead as Best-Selling Vehicle Nameplate in the World
Ford Focus global registrations grew more than 16 percent year-over-year, widening its lead over its next competitor by more than 75,000, based on Ford’s analysis of the just-released and latest Polk global vehicle data for January to September 2013
Propelled by Ford’s growth in China, Focus registrations surpassed 303,000 units there to also make it the best-selling passenger car nameplate in China
Focus is driving Ford’s global growth and is joined by Fiesta to give Ford two of the top five best-selling nameplates in the world
The Ford Focus continues to be the best-selling vehicle nameplate in the world, based on Ford’s analysis of the just-released and latest Polk global vehicle registration data through the third quarter of 2013.
Led by strong growth in China, Focus global registrations from January through September 2013 grew to 856,587, a 16.1 percent year-over-year increase. China was the biggest contributor to the success with 303,481 registrations, representing an 85 percent year-over-year increase, according to Polk, which recently was acquired by IHS.
Focus buyers cite the vehicle’s exterior styling and generous level of equipment as key reasons for their purchase. In China, the top differentiators among car intenders include the vehicle’s design, excellent safety and high quality. Each of these attributes scored 15 percent to 40 percent higher among consumers than the closest competitor.
“Our success with Focus serving more and more customers around the world underscores the strength of our One Ford plan,” said Jim Farley, Ford executive vice president of global marketing, sales and service and Lincoln. “We remain absolutely committed to developing a full family of vehicles that, like Focus, offer outstanding quality, fuel efficiency, safety, smart design and value.”
Thanks to Ford’s One Ford plan and global product vision, the company now has two of the top five best-selling nameplates in the world – the Focus and Fiesta – with a combined 1,402,555 vehicle registrations during the January through September 2013 period, based on Polk data.
In addition to Focus being the best-selling passenger car nameplate title in China, Fiesta continues as the top-selling small car in Europe.
About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough electric vehicles along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford provides financial services through Ford Motor Credit Company. Ford employs about 174,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.