Ford Media Center

You Test It: Ford Offers Opportunity to Be Among First People Behind the Wheel of All-New F-150

  • Truck customers and fans could win the opportunity to put the all-new Ford F-150 through its toughest challenge yet
  • Consumers can enter at BuiltToughTest.com by describing how they would test the toughness of the all-new F-150
  • Winners will be filmed putting a new F-150 through their own personal toughness test; videos will be posted to YouTube.com/FordTrucks

Ford, America’s truck leader, is looking for truck buyers to take an all-new F-150 through some of the toughest testing it might ever encounter – their own.

Ford is launching the “You Test” campaign, in which actual Ford F-150 drivers and fans could win the opportunity to sit behind the wheel of the all-new 2015 F-150 before nearly anyone else in the world. By visiting BuiltToughTest.com, customers can tell Ford how they would test the toughness of the new F-150 pickup – maybe through a grueling off-road challenge, or even through the daily routine of a demanding job site.

“We prove every day our trucks are Built Ford Tough – now we’re asking truck customers to help us prove it too,” said Eric Peterson, Ford F-150 marketing manager. “We’re looking for people who know how to punish a truck. Built Ford Tough isn’t just a tagline; it’s the philosophy that drives us every day to make the best trucks out there, and it’s what has made F-Series the No. 1 truck for nearly 40 years.”

Up to five winners will be selected to spend up to a week behind the wheel of a new F-150 while video crews document the truck undergoing the real-world testing. The videos will be posted to YouTube.com/FordTrucks.

Entries must be received by May 31, 2014. Winners will be announced before Sept. 1, 2014. No purchase necessary. Complete terms and conditions are available at BuiltToughTest.com.

The all-new F-150 is the toughest F-150 ever, with a high-strength steel frame and a high-strength, military-grade, aluminum-alloy body. The new F-150 will undergo more than 10 million miles of toughness and durability testing before it reaches showrooms later this year.

F-150 is also the preferred light-duty pickup among workers in some of the toughest vocations. According to Polk registration data of light-duty pickups, 53 percent of these truck drivers in the heavy construction industry, 56 percent in the heavy hauling industry and 60 percent in the energy/utility industry drive F-150 pickups.

About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, that is committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for and deepen the loyalty of those customers. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, as well as connected services. Additionally, Ford is establishing leadership positions in mobility solutions, including self-driving technology, and provides financial services through Ford Motor Credit Company. Ford employs about 176,000 people worldwide. More information about the company, its products and Ford Credit is available at corporate.ford.com.

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