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Ford India Sells 11,805 Vehicles in March
- Ford India’s domestic sales stood at 6,356 units in March, up 21 percent
- Ford strengthens India’s position as a centre of manufacturing excellence; exports 5,449 vehicles in March
- Ford EcoSport becomes the most awarded vehicle ever in the Indian automotive segment
Ford India sold 11,805 vehicles in combined domestic wholesales and exports in March, up 57 percent from 7,499 vehicles in the same period last year.
Domestic sales in March stood at 6,356 units, up from 5,271 units in the corresponding period last year.
Reflecting Ford’s continued efforts to enhance India’s position as a centre of manufacturing excellence, Ford India exports continued to be strong, at 5,449 vehicles in March, up from 2,228 units last year.
“Cautious is how we should define the first quarter of 2014. The excise duty reduction has definitely been a positive step. As India gets set to vote, we look forward to such industry-friendly initiatives being sustained to support the important automotive sector,” said Vinay Piparsania, executive director of Marketing, Sales and Service at Ford India.
Setting a new standard with a combination of contemporary, stylish design, versatile capability and fantastic value, the all-new Ford EcoSport emerged in March as India’s most-awarded vehicle ever, garnering more than 30 coveted industry awards in less than a year since its launch.
The all-new Ford EcoSport’s industry recognitions include 18 Car or SUV of the Year award honours, six Viewer’s or Reader’s Choice awards, and several awards for its globally acclaimed EcoBoost and SYNC® technologies as well as its compelling value-for-money proposition.
The EcoSport’s latest awards helped it to overtake the Ford Figo, which in its debut year had been recognized in the Limca Book of Records 2012 as India’s most-awarded car.
“Ford is confident of playing a significant part in the next phase of growth in India’s automotive industry,” Piparsania said. “We are thrilled with the response to our vehicles. As a mark of growing favourability amongst customers, it is a matter of pride to see a Ford vehicle become India’s Most Awarded Vehicle Ever yet again.”
About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough electric vehicles along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford provides financial services through Ford Motor Credit Company. Ford employs about 174,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.