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OPI and Ford Motor Company are going full throttle and taking the “pedi to the metal” with the official launch of the limited-edition nail lacquer collection inspired by the popular Ford Mustang. The OPI Ford Mustang collection features six Mustang-inspired shades that are set to hit U.S. stores in July.
Coinciding with Mustang 50th anniversary celebrations this year, OPI marks the milestone with a standout collection of colors – all capturing the spirit, passion and excitement of Ford Mustang.
“For five decades, Mustang has represented some of the best of American culture, inspiring a feeling of freedom and independence,” says Melanie Banker, Mustang marketing manager. “We are excited to celebrate the iconic Ford Mustang with OPI and tell its story through color.”
Pony-up with color
Developed by OPI Co-Founder and EVP Suzi Weiss-Fischmann, the collection uniquely expresses the spirit of Mustang.
“Nail color, just like the car she drives, is the ultimate expression of a woman’s personality,” says Weiss-Fischmann. “Automobiles are synonymous with style, and there is a special kind of love affair between a woman and her car.
“These lacquers celebrate a woman’s pursuit of excitement and invite OPI fans to accentuate their personal style and embrace Mustang’s adventurous spirit through color,” she adds.
Ford Mustang by OPI includes these six limited-edition shades:
“Color is very personal to people and to how they express themselves,” said Susan Lampinen, Group Chief Designer, Color and Material, Ford Motor Company. “Similarly, color plays a key role in defining the character of a vehicle: Mustang paint colors need to denote performance, sportiness, and power. They are expressive, bold and eye-catching colors, like the ones chosen for this limited edition collection.”
Celebrating an icon
In April, Ford Mustang will become the newest member of a very exclusive club – vehicles in continuous production for 50 years. Over the last five decades, Mustang has gained worldwide popularity and become an enduring part of pop culture with more than 9.2 million Mustangs sold and more than 3,300 appearances on film and TV – including its latest big-screen appearance as the hero car in “Need for Speed.”
Mustang’s unique combination of style, performance and affordability established an entirely new class of sporty car. Now, the most advanced version yet, the 2015 model features an all-new, sophisticated design and a host of innovative new technologies and connectivity systems.
Ford Mustang by OPI nail lacquer shades each feature OPI’s exclusive ProWide™ Brush for the ultimate in application. The collection will be available in July at professional salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com for a suggested retail price of $9.50.
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, that is committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for and deepen the loyalty of those customers. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, as well as connected services. Additionally, Ford is establishing leadership positions in mobility solutions, including self-driving technology, and provides financial services through Ford Motor Credit Company. Ford employs about 176,000 people worldwide. More information about the company, its products and Ford Credit is available at corporate.ford.com.
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. Currently, OPI is available in over 100 countries and offers a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools and acrylics. In addition, OPI offers more than 100 GelColor shades. OPI is a subsidiary of COTY Inc (NYSE: COTY). Coty is a leading global beauty company with net revenues of $4.6 billion for the fiscal year ended June 30, 2013. For more information, visit OPI at www.opi.com. Follow OPI on Twitter @OPI_Products or become a fan at Facebook.com/OPIproducts.