Images, video and audio from this Web site are provided without login for the purpose of editorial use only.
You must contact media@ford.com to obtain approval for advertising, marketing or other commercial users.
Ford Media Center
Ford announced the opening of its new Ford Technical Support Center in Concord, N.C. today. The state-of-the-art facility will add an array of tools to develop future performance vehicles and help increase Ford’s overall success in motorsports.
Expected to be fully operational later this summer, the 33,000-square-foot building will serve as a center for Ford Racing technical support and for teams to develop and test their cars for competition. The location was selected because of its proximity to the NASCAR research and development center and a majority of race car team headquarters.
“Motorsports and product development at Ford are interlinked, and this new center will house advanced tools that will serve both our race teams and the development of future Ford performance vehicles,” said Raj Nair, group vice president, Ford global product development.
Beyond its direct and immediate effect on Ford Racing, the new technical center with its advanced simulation and measurement tools is just the latest investment by Ford in its pursuit to offer a profitable lineup of performance vehicles. The new infrastructure will allow swifter and smarter leverage of the latest in product development technology.
Ford offers one of the most complete and accessible lineups of performance vehicles of any full-line manufacturer. From the growing popularity of its Sport-branded models including the EcoBoost® V6-powered Explorer Sport, to the award-winning Fiesta ST and its Focus ST stablemate, Taurus SHO, to the SVT Mustang GT500 and F-150 SVT Raptor, to extreme performance RS derivatives, Ford provides true performance options throughout its model range.
“Performance is a critical and growing business for Ford,” said Jim Farley, Ford executive vice president, global marketing, sales and service and Lincoln. “We recognize our customers want vehicles that offer great fuel economy, leading technology and a great driving experience. Our new technical center is another tool that will help us continue to grow our performance vehicle business around the world.”
Initially, the facility will focus on supporting NASCAR teams in all three major touring divisions, but will eventually expand to include other Ford Racing teams participating in other series.
“This facility is an investment in advanced Ford Racing technical tools that will support our goal of winning races and championships,” said Jamie Allison, director, Ford Racing. “It also provides us with expansion capabilities as we support our broader array of Ford teams from NASCAR, the TUDOR United SportsCar Championship, IMSA, Rally and Global RallyCross, NHRA and other series.”
The centerpiece of the building is a full-motion platform simulator that will allow Ford Racing teams to optimize their setups for individual track configurations, and for drivers to practice driving a track ahead of an upcoming race weekend. Similar technology has been used in Formula One. After the simulator has been proven through racing, Ford will apply that knowledge to further improve vehicle dynamics on its high-performance street vehicles.
“We have enhanced our vehicle dynamics simulation tools to lead the development of Ford Racing cars in NASCAR and IMSA, as well as our street products,” said Nair. “The driving simulator will help us to push handling optimization to the next level so that our cars can be fast right off the trailer, allowing our teams to focus on fine-tuning changes when they get to the track.
“The simulator can also be used to make continual adjustments to advance the car setup for the race weekend based on what the teams see in early practice sessions,” added Nair.
In addition, the simulator will help hone communication between driver, crew chief and engineer, while also refining predictability and accuracy of simulation software.
The support facility will also serve as a parts distribution warehouse. The various pieces of test equipment include:
Ford Racing is based in Dearborn, Mich., and is responsible for major racing operations in North America, including NASCAR (Sprint Cup, Nationwide Series, Camping World Trucks), TUDOR United SportsCar Championship, and NHRA drag racing. In addition, Ford’s action motorsport programs include the Global RallyCross Championship, Formula Drift, Rally America and Lucas Oil Off Road Racing Series. The department also oversees the development and marketing of Ford Racing Engines and Performance Parts, the outreach programs with all Ford Clubs and Ford enthusiasts, and the marketing of the Ford Racing brand through consumer initiatives. For more information regarding Ford Racing’s activities, please visit www.fordracing.com, www.facebook.com/FordRacing, or @FordRacing on Twitter.
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough electric vehicles along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford provides financial services through Ford Motor Credit Company. Ford employs about 174,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.