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In Search of Fans Who Embody the Spirit of Ford Mustang -- #MustangAndMe Contest Tied to BET Awards 2014 Launches
- Ford is on the hunt to find individuals who best embody the spirit and passion of the all-new Ford Mustang with the kickoff of its #MustangAndMe contest
- One grand prize winner will be awarded the keys to a 2015 Ford Mustang
- Consumers are encouraged to enter the 2014 BET Awards #MustangAndMe contest by submitting an original video to http://www.bet.com/MustangAndMe, now through June 3
Do you embody the spirit and passion of Ford Mustang? Are you a die-hard Mustang fan? If so, Ford is looking for you as part of its 2014 BET Awards #MustangAndMe contest.
One grand prize winner will be announced during the live broadcast of the 2014 BET Awards on Sunday, June 29, getting the keys to an all-new 2015 Mustang. This contest is the latest initiative in the celebrations that have been taking place for months to mark 50 years of Ford Mustang.
“For five decades, Mustang has represented some of the best American culture, inspiring a feeling of freedom and independence,” said Shawn Thompson, manager, Ford multicultural marketing. “For this contest, we are looking for individuals to showcase how they embody the passion and spirit of Mustang through a 60-second video.”
Fans 18 and older can enter the 2014 BET Awards #MustangAndMe contest by visiting http://www.bet.com/MustangAndMe now through 6 p.m. EDT June 3 for the chance to win the Mustang giveaway. The same link can be used for fans wishing to cast their vote for the winning video submission.
To be entered in the contest, fans must create and upload an original 60-second video showing and telling how they embody the Mustang life.
“This marks the first year we’ve ever had a Mustang at the BET Awards,” said Thompson. “As we mark 50 years of this automotive and cultural icon, it’s a perfect year for us to bring a Mustang to one of the most watched awards shows on cable television and give it away to a fan who most embodies the spirit and passion of the car.”
2015 Ford Mustang
The next chapter in the life of the iconic pony car begins with the all-new 2015 Mustang. Its new design embodies the ultimate essence of 50 years of Mustang. Consumers can now select from three different engines – a more powerful 5.0-liter V8, a 3.7-liter V6 and an all-new fuel-efficient 2.3-liter EcoBoost®. Not only does Mustang bring a range of power options, it brings innovative technology as standard equipment. Every Mustang built comes with Intelligent Access with push-button start, Ford SYNC® and MyKey® technology.
To learn more about the all-new 2015 Ford Mustang, be sure to visit www.ford.com.
About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford provides financial services through Ford Motor Credit Company. Ford employs about 177,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.
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