Images, video and audio from this Web site are provided without login for the purpose of editorial use only.
You must contact email@example.com to obtain approval for advertising, marketing or other commercial users.
Ford Media Center
Ford Motor Company went beyond its labs to test a key part of the all-new Ford F-150. The company embedded six prototype pickups – each with an experimental aluminum-alloy cargo box – at some of its fleet customer job sites then quietly went about evaluating the design and engineering of the next-generation pickup in the toughest conditions.
Three longstanding Ford fleet customers, unaware of Ford’s experiment, took delivery of prototype F-150s with current steel bodies and all-new, high-strength, aluminum-alloy cargo boxes in 2011. Three years later, these fleet customers and the Ford team who built the prototype trucks are convinced the new 2015 Ford F-150 will be the toughest truck the company has ever made.
“Our customers demand the highest levels of toughness and productivity – so we wanted to test the truck outside, in the harshest conditions and in the hands of real customers – with no limits,” said Larry Queener, program manager for the new F-150. “But we did not want these customers to know what was different. So, when we gave them the prototype vehicles, we told them to use the trucks like their other hard-working Ford trucks, and we would be back to follow their progress.”
Denis Kansier, F-150 prototype lead engineer, visited the customer sites every three months to check on the integrity of the vehicles and identify possible adjustments to the design of the new Ford F-150.
“This secret testing almost immediately yielded results and lessons we have rolled into the all-new F-150,” said Kansier. “For example, we made the cargo box floor thicker to improve strength, and we made modifications to the tailgate based on lessons we learned through customer usage.”
The six-vehicle fleet accumulated more than 350,000 miles in just more than two years.
Blind testing with customers
The job sites where the real-world testing was done were chosen for the tough nature of the work these fleet customers do there – from picking up and hauling heavy objects, like 40-pound pintle hitches used for heavy towing, to rolling over unforgiving off-road terrain. The customers were given two prototype vehicles each. The customers and the sites they worked on include:
As the testing of these six F-150 prototypes ensued, drivers began to notice differences compared to typical steel truck beds. One of the differences they noticed was a lack of rust.
“They told us they noticed the boxes did not produce red surface rust when heavy use scratched through the paint,” said Kansier.
The fleet customers were informed of the modified, high-strength aluminum-alloy cargo box at the reveal of the all-new F-150 at the North American International Auto Show in January. The prototype trucks are still in use at these three companies.
To watch the customer tough testing in action at Barrick Gold Corporation, visit https://www.youtube.com/watch?v=EBuYbGXVHdE&feature=youtu.be.
Tough testing strategy
Ford’s extensive testing strategy for the new F-150 includes three phases that will allow engineers to understand how each truck stands up under an array of harsh conditions: “We Test,” which takes place in Ford labs, “They Test,” at fleet customer sites and “You Test,” in which consumers will have an opportunity to put the new truck through its paces.
In addition to testing by the three fleet customers, prototype F-150s have been tested in a number of real-world environments. Among them is Davis Dam – a durability route in a remote corner of northeast Arizona – where the F-150 climbed 13 miles pulling a maximum trailer load in 120 degree heat. In California’s Anza-Borrego State Park, an hour east of San Diego, the truck ascended a mountain of sand and rock with a 30-degree grade, sometimes reaching an altitude of 6,000 feet, 250 times over five days – all without fail.
For a graphic of all the testing courses, which span coast to coast, click here.
Before the first 2015 F-150 rolls off the assembly line, the new truck will have been subjected to 10 million miles of combined real-world and simulated durability testing. For a list of some of the ways Ford has torture tested the next-generation F-150, visit https://media.ford.com/content/fordmedia/fna/us/en/news/2014/04/09/10-ways-ford-torture-tested-the-2015-F150.html.
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, that is committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for and deepen the loyalty of those customers. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, as well as connected services. Additionally, Ford is establishing leadership positions in mobility solutions, including self-driving technology, and provides financial services through Ford Motor Credit Company. Ford employs about 182,000 people worldwide. More information about the company, its products and Ford Credit is available at corporate.ford.com.