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Ford, Fisher-Price Introduce New Power Wheels F-150
Ford and Fisher-Price took the F-150 in a whole new dimension today, unveiling the Fisher-Price Power Wheels F-150. The ride-on toy, which retails starting at $349.99 beginning in September, was inspired by the 2015 F-150. Ford engineers shared designs nine months before the new truck debuted at the 2014 North American International Auto Show in Detroit. This is the third generation of ride on toys inspired by F-150 models and is expected to be the best-selling merchandise Ford sells. In 2013, Ford generated $2 billion in retail sales with 400 licensing agreements, covering everything from model cars, apparel, pinball machines, pool tables, Mustang cologne and power tools.
About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough electric vehicles along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford provides financial services through Ford Motor Credit Company. Ford employs about 174,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.