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Ford Media Center
Ford Motor Company will continue to drive the growth of utility vehicles globally by meeting growing demand with appealing and innovative products.
Ford utility vehicles – from the compact EcoSport to the eight-seat Expedition – accounted for 23 percent of brand sales globally in 2013, up from 17 percent a year earlier. By the end of the decade, Ford projects utility vehicles will account for 29 percent of its global sales as more consumers choose the versatility and capability of an SUV.
“The success of the One Ford plan is continuing to pay off,” said Jim Farley, Ford executive vice president, Global Marketing, Sales and Service. “As utility vehicle demand rises around the world, our global lineup of vehicles, like EcoSport, Escape/Kuga and Edge, is helping us grow our share. The global desire for new utility vehicles is driving expansion in developing markets like China and helping the Ford brand reach more customers.”
Utility vehicles leading sales growth worldwide
Utility vehicle sales are expanding rapidly in many of the world’s fastest-growing markets – including Europe and China – according to a Ford analysis of data from IHS Automotive, which forecasts market information and competitive data on the automotive industry.
Worldwide demand for utility vehicles is up 88 percent since 2008, making SUVs the fastest-growing segment. Utilities now account for 19 percent of the global automotive market, with the segment expanding at more than three times the rate of the vehicle industry overall.
In Europe, the utility vehicle segment grew from 9 percent market share in 2008 to 19 percent in 2013. Sales of Ford Kuga, known as Escape in North America, increased 33 percent for the full 2013 sales year in Euro 20 markets*, reaching record levels January through September 2014.
To capitalize on the utility segment’s strength in Europe, Ford introduced EcoSport earlier this year, and an all-new 2015 Ford Edge goes on sale there in late 2015. Both Edge and EcoSport are new entries for Ford in Europe.
The story is similar in China, where interest in utility vehicles drove the segment from 7 percent of industry sales in 2008 to 17 percent in 2013. Ford’s overall sales growth in China – the largest market in the world – is robust. The Canadian-built Ford Edge launched in China in January 2011, with three more utilities – Ford Explorer, Kuga and EcoSport – debuting there in 2013. All four are selling well.
From January through September 2014, more than 100,000 Kugas and more than 60,000 EcoSports have been sold in China, with significant year-over-year increases. Edge sales there are up 70 percent over 2013, and sales of Explorer – imported to China from Chicago Assembly Plant – increased approximately 200 percent over 2013. Overall, more than 1 million Ford brand vehicles are expected to be sold in China this year – an all-time record.
In the United States, baby boomers and millennials – the two largest demographic groups – are choosing utility vehicles. Small utilities are now the largest segment in the U.S. market. A record number of Ford Escapes were sold in 2013, with sales up in 2014 as well. Ford Explorer and Expedition are selling at a pace not seen in nearly a decade.
New Explorer to debut at 2014 Los Angeles Auto Show
Ford confirmed today it will reveal its new 2016 Ford Explorer at the Los Angeles Auto Show.
The new Ford Explorer goes on sale next year in North America, arriving in time to celebrate 25 years as the best-selling midsize SUV in the United States. Nearly 7 million Explorers have been sold here since the vehicle debuted in 1990 and popularized the SUV.
“The new Explorer is still the SUV America fell in love with – a vehicle built for the perfect family adventure,” said Farley. “Explorer is the foundation of Ford’s full line of award-winning utility vehicles, which is helping the Ford brand grow around the world.”
The 2016 Ford Explorer makes its media debut Nov. 19. The 2014 Los Angeles Auto Show opens to the public Nov. 21.
The innovative 2016 Ford Explorer will reach showrooms with a new look, added capability and additional driver-assist technology. It will continue to underpin the company’s utility vehicle lineup – from the hot-selling Ford Escape to the newly updated, full-size Ford Expedition.
Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 191,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com.