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Innovate Mobility Challenge: Parking Lot 2.0, Los Angeles
Downtown Los Angeles has more parking spaces per acre than any other city, and the number has grown by about 1,000 every year for more than a century, Los Angeles Magazine reported in 2011. Yet finding a place to park isn’t getting any easier – especially during peak traffic times.
At the same time, the city has a big surplus of open parking spaces during off-hours, evenings, weekends and holidays.
The challenge was to develop an app that would enable parking in Los Angeles, and help the city repurpose outdoor surface parking lots for a greater variety of uses during off-peak times, or to enhance the aesthetic value of the lots.
Crowd Park was named the grand prize winner.
Crowd Park, a crowd-sourced parking app, offers drivers mobile payments and real-time alerts when the time on their spot is almost expired. Drivers can buy more time right from their phone, and are rewarded for finding cars with expired or unpaid parking. The app lets lot owners and cities rely on the power of crowds to enforce parking rules, rather than traditional, and costly, parking meters or meter maids.
About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough electric vehicles along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford provides financial services through Ford Motor Credit Company. Ford employs about 174,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.
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