Innovate Mobility Challenge: SUMURR Golden Hour, Delhi, India

Fact Sheet: SUMURR Golden Hour

Trauma patients have a better chance of survival if they receive care within 60 minutes of being injured – known as the Golden Hour.

Ford challenged developers to help improve outcomes for trauma victims of road accidents in Delhi, India – where nearly 30 percent of crashes were fatal in 2011. Ford wanted to help reduce the time it takes for victims to get to treatment or a trauma center, and to get more information about a victim’s treatment needs to emergency officials within the Golden Hour.

The challenge is part of a Ford initiative – Sustainable Urban Mobility with Uncompromised Rural Reach, or SUMURR – that focuses on helping communities in developing nations.

Flare was named the grand prize winner.

Flare is designed to establish a volunteer community to help others in need, while authorities oversee operations. The app allows users to report an accident, or learn of one near them so they can volunteer to help. Users can easily post a photo, show their location on a map and send a message to report what happened, or view other reports to see if they can help.

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About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford provides financial services through Ford Motor Credit Company. Ford employs about 177,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.

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