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Innovate Mobility Challenge: SUMURR Golden Hour, Delhi, India

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Innovate Mobility Challenge: SUMURR Golden Hour, Delhi, India

Fact Sheet: SUMURR Golden Hour

Trauma patients have a better chance of survival if they receive care within 60 minutes of being injured – known as the Golden Hour.

Ford challenged developers to help improve outcomes for trauma victims of road accidents in Delhi, India – where nearly 30 percent of crashes were fatal in 2011. Ford wanted to help reduce the time it takes for victims to get to treatment or a trauma center, and to get more information about a victim’s treatment needs to emergency officials within the Golden Hour.

The challenge is part of a Ford initiative – Sustainable Urban Mobility with Uncompromised Rural Reach, or SUMURR – that focuses on helping communities in developing nations.

Flare was named the grand prize winner.

Flare is designed to establish a volunteer community to help others in need, while authorities oversee operations. The app allows users to report an accident, or learn of one near them so they can volunteer to help. Users can easily post a photo, show their location on a map and send a message to report what happened, or view other reports to see if they can help.

About Ford Motor Company

Ford Motor Company is a global automotive and mobility company based in Dearborn, Michigan. With about 202,000 employees and 62 plants worldwide, the company’s core business includes designing, manufacturing, marketing and servicing a full line of Ford cars, trucks and SUVs, as well as Lincoln luxury vehicles. To expand its business model, Ford is aggressively pursuing emerging opportunities with investments in electrification, autonomy and mobility. Ford provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products and services, please visit www.corporate.ford.com.

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