Ford Media Center

Innovate Mobility Challenge: Traffic Tamer, London

Fact Sheet: Traffic Tamer

London’s busy streets and limited parking space mean drivers have a hard time getting from place to place, and an even harder time finding somewhere to park when they arrive.

Ford asked developers to consider how technology could make it easier and more convenient for drivers in London to get where they need to go and find a place to park their car when they do arrive.

AppyParking was named the grand prize winner.

The AppyParking smartphone application makes finding a parking space anywhere in London easier so drivers can spend less time searching or idling in traffic. The app consolidates parking areas, restrictions and rules into one map. With a few taps of their finger, drivers can see where meters and lots are located, when parking is restricted, and, in some areas, even find available parking spaces. Users can also prepay for parking with the app.

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