Innovate Mobility Challenge: Traffic Tamer, London

Fact Sheet: Traffic Tamer

London’s busy streets and limited parking space mean drivers have a hard time getting from place to place, and an even harder time finding somewhere to park when they arrive.

Ford asked developers to consider how technology could make it easier and more convenient for drivers in London to get where they need to go and find a place to park their car when they do arrive.

AppyParking was named the grand prize winner.

The AppyParking smartphone application makes finding a parking space anywhere in London easier so drivers can spend less time searching or idling in traffic. The app consolidates parking areas, restrictions and rules into one map. With a few taps of their finger, drivers can see where meters and lots are located, when parking is restricted, and, in some areas, even find available parking spaces. Users can also prepay for parking with the app.

About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford provides financial services through Ford Motor Credit Company. Ford employs about 177,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.

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