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Mobility Experiment: Big Data Drive, Dearborn

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Mobility Experiment: Big Data Drive, Dearborn

Fact Sheet: Big Data Drive

More than 200 Ford employees have volunteered to allow the company to collect driving data from in-vehicle sensors. By applying big data analytics, researchers can learn more about how people move and see patterns that can help them derive mobility solutions and improve products based on how drivers actually use their vehicles.

The Experiment
Ford is studying the driving habits of more than 200 employee volunteers, using data collected by in-vehicle sensors to determine ways to optimize vehicle performance.

About Ford Motor Company

Ford Motor Company is a global automotive and mobility company based in Dearborn, Michigan. With about 201,000 employees and 62 plants worldwide, the company’s core business includes designing, manufacturing, marketing and servicing a full line of Ford cars, trucks and SUVs, as well as Lincoln luxury vehicles. To expand its business model, Ford is aggressively pursuing emerging opportunities with investments in electrification, autonomy and mobility. Ford provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products and services, please visit www.corporate.ford.com.

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