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Ford Media Center
While there are many car-sharing services based on the reservation model, the focus of this experiment is on-demand use. Researchers are exploring how to optimize the service, such as offering pay-by-minute and enabling one-way trips across the city. A fleet of Ford Focus Electric vehicles and Ford Fiestas with EcoBoost powertrains is located across London. Users can register, get directions to the nearest service location, reserve a vehicle and pay – all through a mobile app. The London service targets a better customer experience and improved operational efficiency compared to existing car-sharing models. Car-sharing through the use of zero and low-emissions vehicles can reduce congestion and pollution.
Ford car-sharing on-demand in London targets a better customer experience and improved operational efficiency compared to existing car-sharing models.
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford trucks, utility vehicles, and cars – increasingly including electrified versions – and Lincoln luxury vehicles; provides financial services through Ford Motor Credit Company; and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected vehicle services. Ford employs approximately 186,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com.