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Ford engineers are working with HP, one of the world’s largest technology companies, to track the driving habits of 100 vehicles used nationwide by HP employees for work and personal commuting. The project will shed light on the purpose behind the trips, how drivers interact with external factors such as weather and traffic, and how to further personalize time behind the wheel. The data is gathered by devices plugged into the HP fleet vehicles and could lead to better products and services.
The Experiment
Collecting data about how drivers use their vehicles could lead to better products and services
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough electric vehicles along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford provides financial services through Ford Motor Credit Company. Ford employs about 174,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.