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In London, Ford is working to make parking easier for drivers and the city. Drivers voluntarily use plug-in devices that create live data on traffic and parking. The City Dash app tells users whether they are legally parked. If not, the app recommends the nearest open spot. It allows drivers to pay for parking meters by mobile phone, and identifies the closest available parking spots to the driver’s final destination.
The Experiment
Participants will exchange parking permits for a plug-in device that generates parking and traffic data.
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough electric vehicles along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford provides financial services through Ford Motor Credit Company. Ford employs about 175,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.