Ford Media Center

Ford Hires John Casesa To Lead Global Strategy

  • Auto analyst and investment banker John Casesa joins Ford as group vice president,
    Global Strategy
  • Casesa will lead a team focused on enhancing existing business strategies and identifying and evaluating new opportunities for profitable growth

DEARBORN, Mich., Feb. 17, 2015 – Ford Motor Company today announces the hiring of long-time auto analyst and investment banker John Casesa as group vice president, Global Strategy as part of the company’s commitment to accelerate its One Ford plan, deliver product excellence and drive innovation in every part of the business.

Reporting to Ford President and CEO Mark Fields, Casesa, 52, will be the most senior leader and corporate officer overseeing global strategy and business development. The appointment is effective March 1, 2015.

Casesa will work with the company’s business unit and skill team leaders to enhance existing business strategies and to identify and evaluate new opportunities leading to profitable growth. His work will be integrated into Ford’s current process for driving results, which includes constantly understanding the changing environment and continuously improving its plans.

“Ford is a growth company in a dramatically growing global industry. It is more important than ever that we operate with a focus on delivering today’s business and an equal focus on anticipating and meeting the needs of customers five, 10 and 15 years down the road,” said Fields. “John knows business and the auto industry inside and out. His deep experience and relationships will help guide and shape our global strategies – particularly as we challenge today’s business model and push to innovate to make us even stronger tomorrow.”

Casesa will lead the company’s strategic planning globally. This includes helping to steer the company’s investments in new products, technologies and business models supporting a focus on innovation and Ford Smart Mobility.

Before joining Ford, Casesa was senior managing director of Guggenheim Partners, where he led the firm’s automotive investment banking activities. In this role since 2010, he advised many of the auto industry’s leading companies and investors on strategic transactions.

Prior to Guggenheim, he spent nearly 20 years as a leading automotive analyst at Merrill Lynch & Co. and Schroders PLC. He also served as a product planning analyst at General Motors and was a co-owner of domestic and import auto dealerships in the U.S. northeast region.

His thought-leading research during two decades changed the way investors understood many aspects of the auto industry. In 1991, for example, he created the “Car Wars” report, which remains a benchmark for measuring automaker product competitiveness. In 2000, his “Who Makes the Car” report presented a new framework for understanding suppliers. In 2005, with World Resources Institute he co-authored “Energy Security & Climate Change” which foretold the clean car revolution.

Casesa was ranked as an All-Star eleven times by Institutional Investor magazine. He helped write the New York Stock Exchange’s qualifying exam for analysts (Series 86) as a founding member of the Exchange’s Research Analyst Qualification Exam Committee, and he was a member of the Financial Accounting Standards Board’s User Advisor Council.

For biographical information and photos of John Casesa, click here.

About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams.  The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty.  Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services.  The company does that through three customer-centered business segments:  Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough electric vehicles along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs.  Additionally, Ford provides financial services through Ford Motor Credit Company.  Ford employs about 174,000 people worldwide.  More information about the company and its products and services is available at corporate.ford.com.