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Ford U.S. Sales Up 5 Percent in April and an SUV Record; Strong Consumer Demand Continues for Newest Products

  • Ford Motor Company April U.S. sales increase 5 percent for best April sales performance best since April 2006
  • Ford brand SUVs deliver all-time April sales record; all-new Ford Edge delivers best-ever April sales
  • Ford F-Series retail sales up 8 percent; EcoBoost™ V6 engines represent record 63 percent of 2015 F-150 retail sales, while premium Lariat, King Ranch and Platinum models are 60 percent of retail sales
  • Commercial vans post best April sales since 1987
  • Ford Mustang has best April performance since 2006
  • Lincoln has best retail April sales results in seven years

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DEARBORN, Mich., May 1, 2015 – Strong consumer demand for its new products drove Ford Motor Company to a 5 percent increase in total U.S. sales in April with 222,498 vehicles sold. Retail sales grew 7 percent, while fleet sales were up 1 percent. It was the company’s best April retail sales in nine years.

“Customer demand for our new vehicles continues to be strong, with the F-Series, Mustang, Transit van lineup and Edge driving retail gains in April,” said Mark LaNeve, Ford vice president, U.S. Marketing, Sales and Service. “Our SUVs are in particularly high demand, and the new F-150 is off to an outstanding start.”

Ford brand SUVs had a record-setting month – the company’s best April ever – with sales of 62,730 vehicles. This included record sales of the all-new Edge, up 78 percent, and Escape up 5 percent. Edge is now turning on dealer lots in just 10 days.

F-Series, America’s best-selling truck, posted an April retail sales gain of 8 percent – with the continued plant changeover to the new F-150 and limited supply. Kansas City Assembly, the second assembly plant building the popular new F-150, continues to ramp up production through the second quarter. Once the plant is fully online, Ford will be able to fill many fleet orders – especially the regular cab and long cargo box configurations popular with these customers.

In April, 2015 EcoBoost F-150 sales were a record 63 percent of all retail sales. Premium Lariat, King Ranch and Platinum models were 60 percent of retail sales.

Van sales of 19,575 vehicles represent a 16 percent increase versus last year, for the best April sales performance since 1987. Sales are being driven by the best performance for Transit since the vehicle’s launch last year, as well as record April sales of Transit Connect – up 8 percent.   

Mustang sales increased 81 percent, with 13,144 vehicles sold. This represents Mustang’s best April sales since 2006.

Lincoln retail sales increased 25 percent, providing Lincoln with its best April retail results since 2008. Lincoln MKC continues to build momentum, along with Navigator, which posted a 36 percent sales increase.  

About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams.  The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty.  Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services.  The company does that through three customer-centered business segments:  Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough electric vehicles along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs.  Additionally, Ford provides financial services through Ford Motor Credit Company.  Ford employs about 174,000 people worldwide.  More information about the company and its products and services is available at corporate.ford.com.