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Ford Media Center
Ford Motor Company engineers have completed a real-world driving experiment with HP, one of the world’s largest technology companies, discovering which commuting commonalities could provide future breakthroughs for better managing fleets, personalized services and recommendations for individual drivers.
Using HP’s Big Data Discovery Experience Services and the HP Haven big data platform, the engineering team gathered data and analyzed it to determine possibilities for lowering operating costs and optimizing underutilized vehicles for fleets as well as personal driving.
Among the observations of the experiment: Regardless of location, most HP drivers grabbed coffee at the same national coffeehouse and refueled with the same brand of gasoline, while traveling employees often left vehicles unused at the airport for days.
While it’s no surprise road-tripping employees stop for coffee, data analysis about commutes and driving routines could lead to greater economies of scale for company fleets and new solutions for optimizing underutilized vehicles.
“The Fleet Insights experiment is one of the first steps to better understand and learn about how driving behavior is changing,” said Marcy Klevorn, Ford vice president and chief information officer. “Fleets could see operating costs lowered through national buying contracts and improved utilization and maintenance, while individual drivers could receive coupons or create cooperative pools to share unused vehicles.”
The Ford Fleet Insights experiment included HP fleet vehicles that were equipped with wireless sensors plugged into each vehicle. Ford data scientists and IT leaders used the HP Vertica analytics engine, part of the HP Haven platform, to explore patterns and multiple dimensions of fleet driver activity. Also, each driver could access their data using a custom smartphone app to recall trip details, if needed.
“HP and Ford share a common vision around bringing together data, mobility, and analytics to explore new ways to deliver better customer experiences, new revenue streams, and lower fuel and maintenance costs in the automotive industry,” said Martin Risau, senior vice president, Analytics & Data Management Practice, HP Enterprise Services. “The results of this experiment can help unleash improvements for business operations for fleet management and personal driving experiences.”
Observations during the experiment included:
Trips fell into four groups:
The Fleet Insight experiment data collection phase was completed in June after gathering information from nearly 100 vehicles. Data analysis continues through the end of 2015.
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, that is committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for and deepen the loyalty of those customers. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, as well as connected services. Additionally, Ford is establishing leadership positions in mobility solutions, including self-driving technology, and provides financial services through Ford Motor Credit Company. Ford employs about 176,000 people worldwide. More information about the company, its products and Ford Credit is available at corporate.ford.com.