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Strong consumer demand for its newest products pushed Ford Motor Company total U.S. June sales 2 percent higher, to 225,647 vehicles sold. Here to explain why, is Ford Sales Analyst, Erich Merkle.
Cut #1”We’ve had ah a nice 2 percent increase, with 225,647 vehicles sold in the month of June and a lot of this is coming from really strong customer demand for our newest products and that would include things like F-150, Mustang, Edge, Explorer and our Transit Vans.”:18 sec.
F-Series average transaction prices reached an all-time record in June, with average transaction prices moving above $44,000 per truck – $3,600 higher than last year. The all-new F-150 is turning twice as fast on dealer lots than the industry average for half-ton pickups, as Ford continues building dealer stocks’
Cut#2 “The new F-150 F-series transaction prices hit a record in June as they moved $44,100 per truck, that’s $3,600 dollars higher than a year ago, so what our customers are saying is that we want high-end trucks and they’re also looking at valuing the fuel economy and all the new technology that we’re putting into these trucks today.” :22 sec
Ford brand SUV sales were up 10 percent year over year, producing the best June sales results since 2002 – with 64,885 vehicles sold. Merkle says that included both the Explorer and the Edge.
Cut#3 “We saw a great gains coming from our newest entrance, our newest SUV’s, Edge was up 30 percent and Explorer was also up 30 percent. Edge is turning at 15 days on dealer lots while the Explorer is turning as low, the new Explorer is turning as low as 7 days on dealer lots.” :19 sec
Ford van sales totaling 21,419 vehicles represent a 31 percent increase relative to last year, for the best June results in 16 years.
Cut#4 “When you look at Ford Van sales they total 21,419 vehicles, that was a 31 percent increase and that was our best Ford commercial Van performance since 1999.” :13 sec.
Mustang sales were up 54 percent, with 11,719 cars sold. This represents Mustang’s best June performance since 2007.
Cut#5 “But we’re also seeing a tremendous increase in Southern California, which is the largest sports car market in the country, where retail sales for Mustang are up 157 percent in the month of June.”:13 sec
Lincoln retail sales increased 20 percent versus a year ago, providing the premium brand with its best June results since 2007.
Cut#6 “We continue to build with Lincolns, so if you take a look at Lincoln retail sales they increased 20 percent, and a lot of this is due to the continued momentum, that we’re getting from the Lincoln MKC, the small luxury utility vehicle. Navigator which is the large Lincoln utility vehicle, was up 39 percent, and at the end of the month we just began selling our all-new MKX, so we’re really excited with Lincoln and very excited about the performance for the month of June.” :29 sec.
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough electric vehicles along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford provides financial services through Ford Motor Credit Company. Ford employs about 174,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.