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Ford Media Center
COLOGNE, Germany, July 15, 2015 – A new interactive video enables viewers to experience the all‑new Ford Mustang from multiple perspectives as it speeds around the legendary Silverstone race track in the U.K.
The video shot at Silverstone with a Mustang fastback powered by a 5.0-litre V8 engine allows the viewer to rotate the vantage point from inside the Mustang using the mouse or curser. Just like in a video game, users also can seamlessly switch to helicopter and front bumper views, see the Mustang’s position on an active map, and check the speedometer and rev counter.
The interactive video can be experienced here: http://bit.ly/Mustang360Silverstone*
“This video is a lot of fun, it makes you feel like you’re behind the wheel of a Mustang,” said Tom Barnes, Mustang vehicle engineering manager, Barnes has spent countless hours on the track developing the new Mustang. “You have complete control of your view as if you’re actually driving on the track.”
Footage for the 80-second film was captured in a single day using six GoPro cameras inside the car, as well as drone and front bumper cameras. This was then meticulously edited to ensure a seamless panorama. Professional driver Paul Swift drove the Mustang on the 2.6-kilometre (1.6-mile) lap of the National Circuit at Silverstone, home to the F1 British Grand Prix.
“I have never seen a 360° film of this quality before – it really is like being in the car,” Swift said. “I’d love to tell you how it’s done but I’m sworn to secrecy!”
For the online version of the Mustang film, viewers start the action by clicking on the car’s iconic pony symbol, and start button. The camera is adjusted using the arrow keys, track pad, or mouse. Clicking on a helicopter icon displays the aerial view, clicking the Mustang’s fascia displays the view from the grille. A more basic version of the film also is available to view on YouTube here: https://youtu.be/3ifFZhMySq0
In the U.S., Mustang had its best first half sales start since 2007. U.S. Mustang sales are up 54 percent through June of this year and it represents almost 60 percent of the sports car segment growth. The demand for the all-new Mustang continues making it the best–selling sports car in America.
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*360° functionality is not supported by all Internet browsers and operating systems, and performance is dependent on a strong Internet connection. If your computer or mobile device does not support the video watch it on YouTube
Ford Mustang interactive video embed code:
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Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 194,000 employees and 66 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit www.corporate.ford.com.
is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 53,000 employees at its wholly owned facilities and approximately 67,000 people when joint ventures and unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 23 manufacturing facilities (12 wholly owned or consolidated joint venture facilities and 11 unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.