Ford Media Center

Ford Earns Three Segment-Level Awards in J.D. Power 2015 U.S. Automotive Performance, Execution and Layout (APEAL) Study

DEARBORN, Mich., July 22, 2015 – When it comes to delivering vehicles that owners really love, 3 of the Ford nameplates led in their respective segments as per the latest J.D. Power 2015 U.S. Automotive Performance, Execution and Layout (APEAL) Study released earlier today. Ford had three segment award recipients – C-MAX, Expedition and the F-150.  

The all-new 2015 Ford F-150 – the toughest, smartest, most capable F-150 ever –achieved highest ranking for the Large LightDuty Pickup award, which received the accolade for the  second consecutive year. In addition, Ford Expedition ranked highest in the Large SUV segment and the C-MAX received the Compact Multi-Purpose Vehicle Award.

According to J.D. Power, the APEAL study, now in its 20th year, is the industry benchmark for new-vehicle appeal, examining how gratifying a new vehicle is to own and drive.  Owners evaluate their vehicle across 77 attributes, which combine into an overall APEAL Index score that is measured on a 1000-point scale.

With three segment awards and an overall brand score of 798, Ford improved by 9 points over last year in the annual study and now equals the industry average.

J.D. Power’s press release is available here: http://www.jdpower.com/press-releases/2015-us-automotive-performance-execution-and-layout-apeal-study

About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, that is committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for and deepen the loyalty of those customers. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, as well as connected services. Additionally, Ford is establishing leadership positions in mobility solutions, including self-driving technology, and provides financial services through Ford Motor Credit Company. Ford employs about 182,000 people worldwide. More information about the company, its products and Ford Credit is available at corporate.ford.com.

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