Images, video and audio from this Web site are provided without login for the purpose of editorial use only.
You must contact media@ford.com to obtain approval for advertising, marketing or other commercial users.
Ford Earns Three Segment-Level Awards in J.D. Power 2015 U.S. Automotive Performance, Execution and Layout (APEAL) Study
DEARBORN, Mich., July 22, 2015 – When it comes to delivering vehicles that owners really love, 3 of the Ford nameplates led in their respective segments as per the latest J.D. Power 2015 U.S. Automotive Performance, Execution and Layout (APEAL) Study released earlier today. Ford had three segment award recipients – C-MAX, Expedition and the F-150.
The all-new 2015 Ford F-150 – the toughest, smartest, most capable F-150 ever –achieved highest ranking for the Large LightDuty Pickup award, which received the accolade for the second consecutive year. In addition, Ford Expedition ranked highest in the Large SUV segment and the C-MAX received the Compact Multi-Purpose Vehicle Award.
According to J.D. Power, the APEAL study, now in its 20th year, is the industry benchmark for new-vehicle appeal, examining how gratifying a new vehicle is to own and drive. Owners evaluate their vehicle across 77 attributes, which combine into an overall APEAL Index score that is measured on a 1000-point scale.
With three segment awards and an overall brand score of 798, Ford improved by 9 points over last year in the annual study and now equals the industry average.
J.D. Power’s press release is available here: http://www.jdpower.com/press-releases/2015-us-automotive-performance-execution-and-layout-apeal-study
About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough electric vehicles along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford provides financial services through Ford Motor Credit Company. Ford employs about 174,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.
Previous