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Ford Media Center
DEARBORN, Mich., Sept. 13, 2015 – Ford debuts three new national television advertisements, with the first spots airing today on Fox NFL Sunday to promote the all-new F-150 – the toughest, smartest, safest, most capable F-150 ever.
The ads, which will appear throughout the 2015 NFL regular season, feature the groundbreaking innovations and achievements that make F-150 the leader in the light-duty pickup segment. The ads include:
“Wake-Up Call” is a leadership anthem spot highlighting Ford F-150 best-in-class claims, including the benefits of high-strength, military-grade, aluminum alloy that helps save up to 700 pounds of weight to improve towing, payload and gas mileage
“Battle-Tested” focuses on the work the F-150 engineering team completed to deliver the safest F-150 ever. The 2015 F-150 is the only full-size, light-duty truck to earn the highest rating from the National Highway Traffic Safety Administration, a five-star crash test rating for driver and passenger for all crash test modes and cab configurations* – SuperCrew, SuperCab and Regular Cab
“Brainstorm” shows the ingenuity of Ford F-150 engineers and their latest, segment-exclusive development – Pro Trailer Backup Assist™, which helps make backing up a trailer as easy as turning a knob
Rather than using computer-generated imagery, each spot was filmed using live-action and stop-motion animation – which provides an authentic element not always present in digitally animated spots.
To showcase the truck’s top safety rating, five 8-foot-tall metal stars were custom fabricated and towed by F-150 for the spot “Battle Tested.” The visual is accompanied by voiceover stating F-150 “pulled a five-star safety rating.”
“Ford truck customers rely on F-150 to get the job done – whether in their personal or work lives,” said Chantel Lenard, General Marketing Manager, Ford and Lincoln, U.S. “These new ads highlight breakthrough Ford F-150 innovations and achievements, including Pro Trailer Backup Assist and the NHTSA five-star safety rating, and demonstrate why every competitor truck is history.”
TV spots will also showcase Ford’s long-running truck leadership. F-150 is part of the Ford F-Series truck lineup, now in its 67th year. F-Series has been the best-selling truck in America for 38 consecutive years and best-selling vehicle in America for 33 consecutive years.
Ford and Fox Network Group are working together to promote F-150 across the network’s news, sports and Hispanic platforms, including Fox Deportes and MundoFox.
Ford F-150 delivers class-leading towing capability of up to 12,200 pounds and hauling capacity of up to 3,300 pounds. When equipped with the available 2.7-liter EcoBoost® engine, the new F-150 4x2 returns EPA-estimated fuel economy ratings of 19 mpg city, 26 mpg highway and 22 mpg combined – the highest of any full-size gasoline-powered pickup on the market. Actual mileage will vary.
*Government five-star safety ratings are part of the National Highway Traffic Safety Administration New Car Assessment Program (www.SaferCar.gov). Tests include driver and passenger front, side and side barrier and pole tests.
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, that is committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for and deepen the loyalty of those customers. Ford designs, manufactures, markets and services a full line of connected, increasingly electrified passenger and commercial vehicles: Ford trucks, utility vehicles, vans and cars, and Lincoln luxury vehicles. The company is pursuing leadership positions in electrification, connected vehicle services and mobility solutions, including self-driving technology, and provides financial services through Ford Motor Credit Company. Ford employs about 182,000 people worldwide. More information about the company, its products and Ford Motor Credit Company is available at corporate.ford.com.