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Ford Media Center
DEARBORN, Mich., Oct. 1, 2015 – Ford announced today its new advertising campaign for Ford service, “The Specialists at Ford” – featuring big-screen action hero, producer and business entrepreneur Dwayne Johnson.
“The Specialists at Ford” are an elite crew of Ford technicians led by Johnson. This dedicated team has all of the training, diagnostic tools and Motorcraft parts that make servicing your vehicle at your local Ford dealership the right decision.
In addition to Johnson’s on-screen presence and producing success, he is a longtime Ford fan, owning three Ford vehicles – his favorite being F-150. His genuine appreciation of the brand makes the alignment of Ford service and Dwayne Johnson a great partnership.
Television ads will begin running Monday, Oct. 12, followed by radio, digital and social spots. The multiyear deal will feature a continuous stream of new content being developed – with Dwayne Johnson and “The Specialists” keeping the campaign fresh and exciting.
Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 194,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.