Ford F-150 Pro Trailer Backup Assist Named "Best of Innovation" Awards Honoree for CES 2016

DEARBORN, Mich., Nov. 10, 2015 – Pro Trailer Backup Assist™ on the 2016 Ford F-150 is named the top CES^® 2016 Best of Innovation Awards Honoree in the Vehicle Intelligence category by the Consumer Technology Association (CTA) ™, formerly the Consumer Electronics Association (CEA)^®.

Pro Trailer Backup Assist™ makes the challenge of backing up a trailer as easy as turning a knob.

“We’re honored to be named Best of Innovation among such a strong field of competitors,” said Raj Nair, Ford Group Vice President Global Product Development and Chief Technical Officer. “Pro Trailer Backup Assist is another example of Ford leveraging new technology to make every-day driving tasks easier.”

The CES Innovations Awards are judged by a preeminent panel of independent industrial designers, independent engineers and members of the trade media to honor outstanding design and engineering in cutting edge consumer electronics products across 27 product categories.

Entries are evaluated on their engineering, aesthetic and design qualities, intended use/function and user value, how the design and innovation of the product directly compares to other products in the marketplace and unique/novel features present. Products chosen as CES Best of Innovation Honorees reflect innovative design and engineering in some of the most cutting edge tech products and services coming to market.

CES 2016 Innovation Honoree products are featured on CESweb.org/Innovation.

For more information about the CES 2016 Innovation Awards, please visit: http://www.businesswire.com/news/home/20151110006838/en/CES-Announces-Innovation-Awards-Honorees

About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford provides financial services through Ford Motor Credit Company. Ford employs about 176,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.

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