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Ford F-150 Pro Trailer Backup Assist Named "Best of Innovation" Awards H.....

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Pro Trailer Backup Assist wins CES Innovation Award

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Ford F-150 Pro Trailer Backup Assist Named "Best of Innovation" Awards Honoree for CES 2016

DEARBORN, Mich., Nov. 10, 2015 – Pro Trailer Backup Assist™ on the 2016 Ford F-150 is named the top CES® 2016 Best of Innovation Awards Honoree in the Vehicle Intelligence category by the Consumer Technology Association (CTA) ™, formerly the Consumer Electronics Association (CEA) ®.

Pro Trailer Backup Assist™ makes the challenge of backing up a trailer as easy as turning a knob.

“We’re honored to be named Best of Innovation among such a strong field of competitors,” said Raj Nair, Ford Group Vice President Global Product Development and Chief Technical Officer. “Pro Trailer Backup Assist is another example of Ford leveraging new technology to make every-day driving tasks easier.”

The CES Innovations Awards are judged by a preeminent panel of independent industrial designers, independent engineers and members of the trade media to honor outstanding design and engineering in cutting edge consumer electronics products across 27 product categories.

Entries are evaluated on their engineering, aesthetic and design qualities, intended use/function and user value, how the design and innovation of the product directly compares to other products in the marketplace and unique/novel features present. Products chosen as CES Best of Innovation Honorees reflect innovative design and engineering in some of the most cutting edge tech products and services coming to market.

CES 2016 Innovation Honoree products are featured on CESweb.org/Innovation

For more information about the CES 2016 Innovation Awards, please visit:  http://www.businesswire.com/news/home/20151110006838/en/CES-Announces-Innovation-Awards-Honorees

About Ford Motor Company

Ford Motor Company is a global automotive and mobility company based in Dearborn, Michigan. With about 202,000 employees and 62 plants worldwide, the company’s core business includes designing, manufacturing, marketing and servicing a full line of Ford cars, trucks and SUVs, as well as Lincoln luxury vehicles. To expand its business model, Ford is aggressively pursuing emerging opportunities with investments in electrification, autonomy and mobility. Ford provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products and services, please visit www.corporate.ford.com.

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