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Ford Named Best Overall Truck Brand for Third Consecutive Year by Kelley Blue Book
DEARBORN, Mich., March 22, 2016 – Ford, America’s truck leader, has been named Best Overall Truck Brand for the third year in a row by Kelley Blue Book’s KBB.com.
Ford has earned the honor seven out of eight times Kelley Blue Book has presented the award. F-150 helped Ford win the award for 2016, as truck shoppers ranked Ford highest among all truck brands.
The 2016 Ford F-150 – the toughest, smartest, most capable F-150 ever – introduces segment-first Pro Trailer Backup Assist™. The technology makes it easier for drivers of all skill levels to back a trailer up instinctively by turning a knob left or right to indicate direction – the truck controls its steering and limits vehicle speed.
Ford F-Series Super Duty, America’s best-selling heavy-duty pickup truck, continues its leadership with best-in-class 440 diesel horsepower and 860 lb.-ft. of torque.
Along with the Ford-designed, Ford-built 6.7-liter Power Stroke® V8 turbo diesel, Super Duty is available with a powerful 6.2-liter V8 engine that produces best-in-class standard horsepower of 385 along with 405 lb.-ft. of torque.
The all-new 2017 Ford F-Series Super Duty – the toughest, smartest, most capable Super Duty ever – goes on sale this fall.
2016 Kelley Blue Book Brand Image Awards are based on the Brand Watch™ study from Kelley Blue Book Strategic Insights. For more information, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough electric vehicles along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford provides financial services through Ford Motor Credit Company. Ford employs about 174,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.
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