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Sound Bites: March 2016 Sales
Ford Motor Company sold 254,711 vehicles in the U.S. in March, an 8 percent gain versus a year ago. According to Erich Merkle, Ford Sales Analyst, this represents the company’s best sales performance for March and first quarter in ten years.
"For the month we sold 254,711 vehicles in the U.S. That’s an 8 percent gain versus year ago, while first quarter sales of 645,626 vehicles were up 9 percent. This represents the Company’s best sales performance for March and the first quarter since 2006." :22 sec.
For the month, Edge was up 49 percent, Escape was up 8 percent and Explorer was up 4 percent, while F-Series rose 9 percent versus a year ago.
"Total Ford brand SUVs are off to their best start in company history. With first quarter total sales of 188,100 vehicles which is up 15 percent versus last year. March SUV sales also were up 13 percent with 72,872 SUVs sold, marking our best March performance in 15 years." :27 sec.
Let’s talk about F-Series and how well that segment did.
"F-Series sales exceeded 70,000 mark in March, with 73,884 trucks sold. 2007 is the last time F-Series broke the 70,000 mark this early in the year. F-Series sales rose 9 percent versus last year, marking their best March performance since 2006. For the quarter, F-Series sales totaled 186,121 trucks, and that’s up 5 percent." :28 sec.
Car sales were up 1 percent, while SUVs grew 16 percent and trucks rose 9 percent to start the year....is that imbalance a sign of the times?
"Well it’s very indicative of the market place overall. We’re seeing great strength in SUVs, people want more SUVs and those SUVs are pulling from the car segment more, and we’re also seeing strong improvements in trucks, as we see things like construction and the economy continue to expand its really demanded a lot from the truck segment." :26 sec.
Lincoln sales were up 11 percent in March, but most of that came from SUV sales.
"Much of the growth came from 6,428 Lincoln SUV sales last month, which was a 28 percent gain. First Quarter Lincoln SUV sales increased 27 percent, which marked Lincoln SUVs best sales performance for March and for the first quarter since 2001." :19 sec.
About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough electric vehicles along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford provides financial services through Ford Motor Credit Company. Ford employs about 174,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.