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New 2017 Ford Escape Lands in Primetime, Collaborates with 'The Blacklist' and 'Blindspot' to Create Custom Content
- New Ford Escape focus of unique integrations with producers of hit NBC shows “The Blacklist” and “Blindspot
- “The Blacklist” actress Mozhan Marnò interacts with new Ford Escape in TV spots, continuing three-year relationship between automaker and hit TV show
- Spots during “Blindspot” feature actress Ashley Johnson in character as FBI agent Patterson analyzing a new Escape as if it were a crime scene
DEARBORN, Mich., May 5, 2016 – The new 2017 Ford Escape is teaming with a pair of primetime crime fighters to give viewers custom content that will air on NBC throughout May, in pieces jointly created by Ford Motor Co. and NBC.
“The Blacklist” actress Mozhan Marnò, who plays FBI agent Samar Navabi on the hit show, will appear in an Escape for a three-week series of commercials during the show’s broadcast. The series of original content will air May 5, 12 and 19, during “The Blacklist.” The narrative will highlight various features on the 2017 Escape, including the available SYNC® 3 driver-connectivity system.
Meanwhile, the new Escape will also be featured in a collaboration with “Blindspot” producers to create a three-part custom integration starring actress Ashley Johnson, who plays FBI agent Patterson on the show. In the content, Johnson is in character analyzing a new Escape as if it were a crime scene.
The spots, slated to air May 9, 16 and 23 during “Blindspot,” will also direct viewers to continue the experience at NBC.com, where they can enter for the chance to win a Ford Escape in the “Make Your Escape” Sweepstakes.
For 17 years, Ford Escape has been one of the best-selling vehicles in the popular small SUV segment by offering advanced technologies to customers.
The 2017 Escape is designed to continue that leadership when it arrives in showrooms in May, featuring available SYNC® Connect technology that gives FordPass® members remote access to their vehicle from their mobile device.
SYNC Connect enables drivers to use the new FordPass platform to lock, unlock and locate their Escape, as well as schedule remote starts and check fuel level. SYNC Connect is included in the Technology Package on Escape SE and is a standard offering on Escape Titanium.
“The Blacklist” airs 9-10 p.m. ET/PT on Thursdays; “Blindspot” airs 10-11 p.m. ET/PT on Mondays.
About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough electric vehicles along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford provides financial services through Ford Motor Credit Company. Ford employs about 174,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.
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