Coca-Cola Begins Epic Cross-Country Road Trip in Customized 2017 Ford Escape

ATLANTA, Sept. 13, 2016 – Two classic all-American brands are joining forces to wrap up summer with the most American of journeys – a cross-country road trip.

Behind the wheel of a customized 2017 Ford Escape, the Coca-Cola Journey™ departed from Coca-Cola headquarters in Atlanta today to begin a 4,000-mile, 20-plus-stop adventure across the United States. The tour is scheduled to land in Los Angeles on Oct. 5.

The Ford Escape, wearing a Coca-Cola Red exterior and #JourneyXJourney social media hashtag, is being trailed by a similarly outfitted Coca-Cola Journey branded motorhome serving as a mobile brand publishing HQ. During the trip, team from the 40-foot motorhome will post to various social media channels and interact with consumers, exploring passions ingrained in Coca-Cola’s DNA such as innovation, food, sports, music and culture.

The small SUV – with modifications by Motor City Solutions in suburban Detroit – includes a custom-fitted cooler in the rear cargo area.

About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough electric vehicles along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford provides financial services through Ford Motor Credit Company. Ford employs about 174,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.