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FordVR Partners with Facebook's Oculus, Using Ford Content to Demonstrate New WebVR Technology at OC3 Virtual Reality Conference
SAN JOSE, Calif., Oct. 6, 2016 –The world of FordVR was showcased as one of the first pieces of content in Oculus’ new WebVR technology – which will allow for clickable 360-degree video content in a variety of digital platforms – during this week’s Facebook Oculus Connect 3 Conference.
Through the WebVR experience, people will be able to enter a salt flat-like world with the Ford Performance vehicle lineup, and then choose two paths to take – one leading to the all-new Ford GT and the other to the all-new Focus RS.
Once the person chooses which experience to pursue, they are presented with more options woven into the existing storylines of their choice – either the “Return to Le Mans” FordVR story or the “World Rallycross with Ken Block and Andreas Bakkerud” FordVR story.
Ford hopes to use this new technology soon in its own storytelling efforts. People can learn more about WebVR and see the Ford demo at the official Oculus website.
You can download the FordVR app now for iOS and Android devices.
About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford provides financial services through Ford Motor Credit Company. Ford employs about 177,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.
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