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Ford Kicks Off Nine-City Toughest Tailgate Tour to Reward NFL Fans with Ultimate Tailgating Experience
- Ford trucks are the Official Truck of the National Football League as Ford kicks off this season’s Toughest Tailgate tour
- NFL fans can order Ford Toughest Tailgate Trucks on demand through the Uber mobile app – complete with tailgate-inspired dishes made by local celebrity chefs, game tickets, and an NFL shop gift card delivered in an all-new Ford F-Series Super Duty
- FordPass® members in each of the nine cities on tour are automatically entered to win an opportunity to attend a Ford Toughest Tailgate event and NFL game for two
- Ford will recognize local community heroes and the U.S. military – hosting a private tailgate lunch for them the week leading up to the game
DEARBORN, Mich., Nov. 2, 2016 – Ford, the Official Truck of the National Football League, kicks off a nine-city Ford Toughest Tailgate tour in Miami this week, giving fans and local community heroes the chance to experience a tailgate party unlike ever before.
“Football – just like Ford trucks – is about being tough, smart and capable,” says Mark LaNeve, Ford vice president, U.S. marketing, sales and service. “But what really makes football great are the fans, just like our own hardworking customers. We’re giving back to both fans and our customers with this opportunity to experience a once-in-a-lifetime Built Ford Tough tailgate party and NFL game.”
Each stop of the Built Ford Tough Toughest Tailgate tour includes:
- Local community hero recognition: Ford, former NFL players and team cheerleaders will recognize local community heroes with a private, chef-made tailgate lunch delivered to military service personnel, first responders and construction workers
- Ford Toughest Tailgate on-demand Uber promotion: Fans can order first-ever Built Ford Tough Tailgate Trucks on demand through the Uber mobile app. Delivery includes chef-made, tailgate-inspired dishes, game tickets and an NFL shop gift card – all arriving in the all-new Ford F-Series Super Duty
- Game day stadium experience: Each week culminates in an epic, once-in-a-lifetime tailgate experience giving fans access to an exclusive gathering of entertainment, food and beverages ahead of the big game
One FordPass member in each of the nine cities will be presented the opportunity to attend a Ford Toughest Tailgate event and NFL game for two people.
FordPass is a free smartphone app that serves as a one-stop shop for ownership and transportation needs – including the ability to find, reserve and pay for parking spots in advance. To learn more about FordPass, visit www.fordpass.com.
Stops on the Toughest Tailgate tour include (week of):
- Miami, Oct. 31
- Pittsburgh, Nov. 7
- Dallas, Nov. 14
- Houston, Nov. 21
- Jacksonville, Nov. 28
- Detroit, Dec. 5
- Baltimore, Dec. 12
- Kansas City, Dec. 19
- Atlanta, Dec. 26
Ford commitment to salute and serve
In Miami, Pittsburgh and Dallas, Ford is continuing its commitment to the U.S. military with a private tailgate lunch for local service men and women on base.
Ford has been committed to supporting the military as far back as the early 1900s through the efforts of company founder Henry Ford. The Ford Toughest Tailgate tour celebrates, rewards and supports military personnel who continue to serve both their communities and their country.
Since 1974, Ford and Ford Fund have provided nearly $9.8 million to veterans organizations. Ford employs approximately 6,000 hourly and salaried U.S. veterans.
About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough electric vehicles along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford provides financial services through Ford Motor Credit Company. Ford employs about 174,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.