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Ford Media Center
DEARBORN, Mich., Jan. 6, 2017 – To assist customers in personalizing their all-new Ford GT, Ford Performance is providing them with a unique order kit. Approved applicants will receive a kit that allows them to physically piece together every aspect of their all-new supercar – everything from paint colors, wheel options, caliper colors, interior material samples and racing stripes.
The Ford GT design team has gone well beyond the traditional online build site, developing miniaturized, abstract pieces for each kit employing the same advanced materials used throughout the car’s interior – including carbon fiber and a latch identical to that found on the Ford GT race car. Swatches of each interior theme are included, featuring the same high-quality leather and Alcantara that will accent the cabin of the all-new Ford GT.
Each order kit features eight exterior color samples with removable stripes that can be interchanged, showcasing the multiple options available. It has scaled-down replica wheels, with different colored calipers among the choices for the exterior.
“The Ford GT ordering kit is a critical piece in the purchase process,” said Henry Ford III, global marketing manager, Ford Performance. “This high-quality kit is a hands-on tool for Ford GT customers to enhance their ordering experience. Authentic colors, finishes and materials will provide them an intimate, tactile way to discern the multitude of choices to configure their ideal supercar.”
The order kit case features a concave space near the latch where owners can place a replica VIN plate that matches their Ford GT. After a customer’s order is serialized, a replica plate will be made and sent to each new owner.
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford trucks, utility vehicles, and cars – increasingly including electrified versions – and Lincoln luxury vehicles; provides financial services through Ford Motor Credit Company; and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected vehicle services. Ford employs approximately 186,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com.