Ford Media Center

Pulsing Start Button on New Mustang Beats 30 Times per Minute -- Like Heart of a Resting Pony

DEARBORN, Mich., March 30, 2017 – When the ignition button in the new 2018 Ford Mustang is pulsing red, one thing is certain – that pony is ready to run.

Among many updates on the new Mustang, the start button pulses red when the door is unlocked and until the powerful engine is started – giving the Mustang a heartbeat of sorts. At a rate of 30 beats per minute, the start button mirrors the resting heart rate of a pony.

On the backlit button, the words “Engine,” “Start” and “Stop” glow red. The button is encased in a handsome spun aluminum ring. It is positioned on the lower driver’s side of the center stack below the audio system and climate controls.

The new ignition button is one of many changes customers will see when the 2018 Mustang reaches showrooms this fall. Other highlights include a 12-inch all-digital, customizable instrument cluster, an available all-new 10-speed automatic transmission, and a redesigned front and rear end that give Mustang a leaner, more athletic appearance.


Right-click animated gif to download

About Ford Motor Company

Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 203,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.

CO2 Emission