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Pulsing Start Button on New Mustang Beats 30 Times per Minute -- Like He.....

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Pulsing Start Button on New Mustang

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Pulsing Start Button on New Mustang Beats 30 Times per Minute -- Like Heart of a Resting Pony

DEARBORN, Mich., March 30, 2017 – When the ignition button in the new 2018 Ford Mustang is pulsing red, one thing is certain – that pony is ready to run.

Among many updates on the new Mustang, the start button pulses red when the door is unlocked and until the powerful engine is started – giving the Mustang a heartbeat of sorts. At a rate of 30 beats per minute, the start button mirrors the resting heart rate of a pony.

On the backlit button, the words “Engine,” “Start” and “Stop” glow red. The button is encased in a handsome spun aluminum ring. It is positioned on the lower driver’s side of the center stack below the audio system and climate controls.

The new ignition button is one of many changes customers will see when the 2018 Mustang reaches showrooms this fall. Other highlights include a 12-inch all-digital, customizable instrument cluster, an available all-new 10-speed automatic transmission, and a redesigned front and rear end that give Mustang a leaner, more athletic appearance.


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About Ford Motor Company

Ford Motor Company is a global automotive and mobility company based in Dearborn, Michigan. With about 201,000 employees and 62 plants worldwide, the company’s core business includes designing, manufacturing, marketing and servicing a full line of Ford cars, trucks and SUVs, as well as Lincoln luxury vehicles. To expand its business model, Ford is aggressively pursuing emerging opportunities with investments in electrification, autonomy and mobility. Ford provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products and services, please visit www.corporate.ford.com.

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