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DEARBORN, Mich., March 30, 2017 – When the ignition button in the new 2018 Ford Mustang is pulsing red, one thing is certain – that pony is ready to run.
Among many updates on the new Mustang, the start button pulses red when the door is unlocked and until the powerful engine is started – giving the Mustang a heartbeat of sorts. At a rate of 30 beats per minute, the start button mirrors the resting heart rate of a pony.
On the backlit button, the words “Engine,” “Start” and “Stop” glow red. The button is encased in a handsome spun aluminum ring. It is positioned on the lower driver’s side of the center stack below the audio system and climate controls.
The new ignition button is one of many changes customers will see when the 2018 Mustang reaches showrooms this fall. Other highlights include a 12-inch all-digital, customizable instrument cluster, an available all-new 10-speed automatic transmission, and a redesigned front and rear end that give Mustang a leaner, more athletic appearance.
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough electric vehicles along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford provides financial services through Ford Motor Credit Company. Ford employs about 174,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.