Ford Media Center

Soundbites: March 2017 Sales

DEARBORN, Mich., April 3, 2017 -- Ford F-Series sales grew 10 percent in March, but overall Ford Motor Company U.S. March 2017 sales totaled 236,250 vehicles – a 7 percent decline versus a year ago.  Here to reflect on those numbers is Ford sales analyst Erich Merkle.

 Ford F-Series sales totaled over 81,000 pickups, which is a 10 percent increase versus a year ago. According to Merkle it was Ford’s best March performance in over a decade.

Cut #1 “What’s really driving that, we saw increases yes for F-150, but we also strong increases for our all new Super Duty, where retail sales were up 26 percent last month, with gains coming from every region of the country.” :15 sec.

Merkle says Ford saw its strongest gain for Super Duty coming out of the West region, which was up 40 percent. 

Cut #2 “ Our largest region for pickup  trucks in the central region of the country retail sales for Super Duty were up 32 percent.” :08 sec.

So how do you explain a 7 percent decline versus a year ago?

 Cut #3 “When you take a look at the vehicles,  what we were coming up against, was a very tough year-over-year fleet comparison.  So when you look at where we are our fleet sales were down 17 percent, over a year ago, it just so happens that March of last year was our strongest fleet sales month of the year last year, with our fleet volumes being very front-end loaded at the beginning of 2016, so we’re coming up against a really tough year-over-year comparison when we compare it to March of last year, in terms of fleet volume.” :31 sec.

Merkle says it’s important to look at the big picture when it comes to sales numbers.

Cut #4 “If you take a look at the retail side of our business, it was down 2 percent, but with that 2 percent we also saw a significant increase in average transaction prices, so our average transaction prices were up eighteen-hundred dollars, year-over-year, and that’s about 9 times the rate of growth for the overall industry. :19 sec.

Ford Expedition sale grew 43 percent, with 5,472 SUVs sold.

Cut #5 “It’s a good sales month for Expedition, our largest market for that SUV is actually Texas, and this is really important because  as everyone knows, we’ve got the all-new Expedition coming out for the 2018 model year this fall, so we’re really excited about that.” :19 sec.

Lincoln has had a string of 14 consecutive months of sales increases, according Merkle.

Cut#6 “When we look at March, our retail sales for the Lincoln brand were up 5 percent.  We had an 11 percent gain for cars a lot of that was driven by the all-new Continental and SUV’s were  up 2 percent at Lincoln, with really MKC leading the way.  MKC sales were up 17 percent in March.” :20 sec.

About Ford Motor Company

Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 199,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit

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