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DEARBORN, Mich., April 25, 2017 – Ford Mustang has been the best-selling sports car in the United States over the last 50 years, and now, thanks to growth in international markets, the iconic pony car is the most popular sports car in the world, according to Ford analysis of IHS Markit new vehicle registration data in the sports car segment.
Mustang expanded its sales lead in 2016 as the world’s best-selling sports car with more than 150,000 Mustangs sold, according to IHS Markit new vehicle registration data. Overall global sales increased 6 percent over 2015, fueled by international market growth up 101 percent with almost 45,000 Mustang vehicles sold outside the United States.
Mustang’s ascension to best-selling sports car in the world in 2016 was driven largely by continued global rollout that saw big sales gains in Germany and China, as well as the car’s introduction to smaller nations such as New Caledonia, Gibraltar and Bonaire. Since launching in China in 2015, Mustang has become the best-selling sports car in the world’s biggest auto market. Sales in 2016 were up 74 percent over 2015, according to HIS Markit new vehicle registrations.
“The legacy of Mustang continues to grow, and in places it never reached before,” said Mark Schaller, Ford Mustang marketing manager. “We continue to make it available in new markets, and drivers in those markets continue to respond with resounding approval.”
For decades many global Mustang enthusiasts went to great lengths to get their hands on Ford’s fast, fun and affordable sports car. Recognizing this passion, Ford decided that in 2015 it would take its iconic Mustang to markets across the world.
Ford’s data shows more than 395,000 sixth-generation Mustangs have been produced at Flat Rock Assembly Plant since 2015 and of that, 98,000 have been shipped to customers outside of the United States. From 2015 to 2016, Ford doubled the percentage of exports to 17.5 percent and the company expects export growth to continue, reaching 30 percent for the 2017 Mustang.
Mustang – with more than 8.4 million likes – is the most-liked vehicle on Facebook. It is now available in 140 countries across all continents other than Antarctica. This year, availability of the 2018 Mustang will expand to six new countries, including Brazil, the Palau Islands and the Ivory Coast, with three additional markets announced later.
For 2018, worldwide Mustang fans will see a more athletic look highlighted by new front and rear design, more advanced technologies such as an available 12-inch all-digital instrument panel, and the availability of improved performance features such as an all-new 10-speed automatic transmission, MagneRide™ damping system and new active valve performance exhaust system.
About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford is pursuing mobility solutions through Ford Next, and provides financial services through Ford Motor Credit Company. Ford employs about 174,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.