Ford Motor Company and Zipcar to Plant More Than 20,000 Trees after Successful College Earth Month Campaign
- Ford Motor Company and Zipcar’s Earth Month Campaign encouraged college Zipsters at over 500 campuses to make a difference during Earth Month by using a Ford Zipcar rather than a personally owned vehicle, which has proven environmental benefits, including reducing CO2 emissions.
- Ford and Zipcar committed to planting one tree via One Tree Planted for each student who reserved a Ford Zipcar during a select timeframe (April 13-23) during Earth Month.
- The two brands sweetened the deal by planting an extra tree for carpoolers who shared a picture of their group Ford Ziptrip, to further encourage sustainable transportation habits.
DEARBORN, Mich., April 27, 2017 – Ford Motor Company and Zipcar, the world’s leading car-sharing network and largest provider of campus car sharing, announced that as part of their long-standing collaboration, the companies will plant 20,869 trees on Saturday, April 29, through One Tree Planted as a result of their college Earth Month campaign.
Ford and Zipcar have been working together since 2011 offering a cost-effective and sustainable transportation solution on college campuses designed to reduce the demand for on-campus parking and decrease congestion and CO2 emissions.
The college Earth Month campaign further encouraged the use of sustainable transportation on campus by committing to plant one tree for every reservation made in a Ford Zipcar, and an extra tree for students who carpooled and shared a picture using the hashtag #FordZipsters.
The campaign was open to over 500 college and university campuses with existing Zipcar programs from April 13-23. The resulting 20,869 trees will be planted through One Tree Planted, a non-profit on a mission to reforest the planet and provide education, awareness and engagement on the importance of trees. The trees will be planted in the Ochoco National Forest in Oregon as part of the McKay Creek Floodplain Reconnection Project.
Zipcar members can reserve any of the company’s more than 12,000 self-service vehicles across the globe, including a variety of Ford models, by the hour or day, including the cost of gas, maintenance and insurance. Drivers simply apply online, reserve once approved, then hit the road – returning the car to the designated parking spot when they’re done. Ford offers $10 off Zipcar’s annual student membership fee and one dollar off the hourly Ford Zipcar rate for college and university students, adding value for student Zipcar members.
About Ford Motor Company
Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 203,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.