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Ford Motor Company’s overall U.S. sales for May 2017 totaled 241,126 vehicles, a 2.2 percent gain compared to last year. Here to translate what these numbers mean to the company, is Ford Sales Analyst, Erich Merkle.
Cut #1 “F-Series had its best sales in 13 years, and we sold just over 76-thousand F-Series pickups in the month of May, so a really good number from F-Series, that was a 13 percent gain over last year.” :16 sec.
F-Series was not the only segment reflecting some good sales numbers, Ford Brand SUV’s, also set sales records of their own for the month of May.
Cut #2 ”Ford brand SUVs set another record in the month of May, we sold 74,910 Ford brand SUVs and that was a 4 percent increase over a year ago.” :11 sec.
According to Merkle, the sales growth is a long-term trend in SUV’s and has been going on for some 20 years now, but we’ve seen a more pronounced number in SUV sales in the last 18-24 months.
Cut #3 “A lot of that is because what’s happening you have, Baby Boomers are very keen on SUVs because they provide better ingress, egress, and then you also have a younger generation of Millennials that are coming up that need SUVs as they start to form families and those families start to grow, so they require more utility.” :19 sec.
When it comes to Luxury vehicles, Lincoln continues to see a steady, month-over-month increase in retail sales. According to Merkle Lincoln retail sales were up 16 consecutive months in May with the MKC delivering strong gains, up 17 percent, followed by the all-new Lincoln Continental.
Cut #4 “Lincoln has been doing a great job, we’ve had MKC which has provided that lift over the 16 months, MKC Sales in the month of May were up 17 percent and let’s not forget, we also have the new Continental, in our offering now, and with the new Continental sales in May were up over a thousand vehicles for the month.” :19 sec.
The all-new Lincoln Navigator, arrives in dealer showrooms later this year.
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough electric vehicles along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford provides financial services through Ford Motor Credit Company. Ford employs about 174,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.