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Ford Becomes No. 2 Non-Premium Brand in J.D. Power's 2017 Initial Quality Study; Ford's Best Ranking in Report's 31-Year History

  • Ford has earned the No. 2 ranking of all non-premium brands in this year’s J.D. Power Initial Quality Study – the brand’s best ranking in the report’s 31-year history
  • Expedition and Mustang earn segment quality awards, with seven Ford and Lincoln models leading the top three of their segments
  • Ford’s has been improving the capability and quality of new technologies, including SYNC 3 equipped on 70 percent of vehicles

DEARBORN, Mich., June 21, 2017 – Ford has jumped to No. 2 of all non-premium brands in J.D. Power’s 2017 Initial Quality Study – the brand’s best-ever ranking in the annual study now in its 31st year.

The Ford brand improved to 86 problems per 100 vehicles from 102 in 2016. This improvement helped Ford tie for fourth among all brands from 11th in 2016.

“As Ford accelerates the pace of innovation, we believe this best-ever quality ranking demonstrates our new technologies are reliable and easy to use,” said Bennie Fowler, group vice president, Quality. “The rapid improvements rated by third-party quality experts such as J.D. Power motivate us to improve our fitness even more as quality is a race that’s never finished.”

Seven Ford and Lincoln vehicles are in the top three in their respective segments. Ford Expedition and Mustang took top quality honors in their segments. 

Ford is delivering new innovations with better quality than average as the industry has faced challenges rolling out new advancements such as connectivity and driver-assist features. Specifically, Ford is:

  • Equipping approximately 70 percent of vehicles with advanced SYNC 3 technology with significant quality improvements
  • Offering more models in the United States with popular driver-assist features such as adaptive cruise control and forward collision warning than any other full-line manufacturer.
  • Continuing the rapid rollout of advanced EcoBoost engine technology and lightweighting innovations such as aluminum-bodied F-Series trucks – combining to deliver improved performance, capability and efficiency.

“We are moving into an exciting new period of innovation in transportation, so it is very important to keep the human experience at the center of all we do, including delivering any new technology with quality,” said Fowler.

About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams.  The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty.  Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services.  The company does that through three customer-centered business segments:  Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs.  Additionally, Ford provides financial services through Ford Motor Credit Company.  Ford employs about 177,000 people worldwide.  More information about the company and its products and services is available at corporate.ford.com.

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