Images, video and audio from this Web site are provided without login for the purpose of editorial use only.
You must contact email@example.com to obtain approval for advertising, marketing or other commercial users.
Ford Media Center
DEARBORN, Mich., Oct. 31, 2017 – Ford today announces the all-new Ford Performance Drift Stick, the first-ever, rally-inspired electronic handbrake, developed and designed for Focus RS and approved by rally and stunt star Ken Bock.
The Drift Stick – internally called Project Wicked Stick and led by Ford Performance program manager John Wicks – was born out of the Focus RS industry-first Drift Mode and developed by the same team.
“The passionate engineers at Ford Performance are also enthusiasts,” said Dave Pericak, global director, Ford Performance. “Everyone here is encouraged to think outside the box, so project ‘Wicked Stick’ was born. Our engineers will leverage the learnings from its development for many future products for Ford Performance and, ultimately, take back even more of an innovative spirit when they rejoin our mainstream engineering teams.”
The Drift Stick is an aluminum lever between the driver’s seat and manual transmission, which uses the innovative Ford Performance all-wheel-drive system in conjunction with the antilock braking system, opening up the rear-drive unit clutches and applying hydraulic pressure to lock the rear wheels to induce drift with the simple pull of a lever. The results are clutch-free drift turns very similar to the experience of a real rally car.
An idea born of rally racing
Ford Performance was formed in 2014 with the intent to combine Ford’s racing efforts with its performance vehicles and parts divisions. As the new organization took shape, the Focus RS engineering team started developing a rally-inspired handbrake based on the all-wheel drive, drift mode enabled Focus RS they developed. They immediately discovered how wickedly fun the technology was, and so the Ford Performance Drift Stick was born.
For final sign-off, professional rally driver Ken Block was consulted on the Ford Performance Drift Stick. Noted for his viral Gymkhana videos, Block is one of the most prolific users of the hydraulic handbrake in rally cars. He pushed for the electronic handbrake to provide every-day drivers with the quickest possible way to get the Focus RS sideways for large-angle drifts.
“I think it’s really cool that Ford Performance is offering customers a way to create large-angle drifts in the Focus RS. Obviously it’s something that I’m really passionate about having been a part of the development of the production vehicle, so it’s exciting to see it come to life," said Ken Block. “It definitely makes the car even more fun to drive."
Since a hydraulic handbrake would have required substantial modifications to the car that couldn’t be easily reversed, the Ford Performance Drift Stick was developed as an entirely electronic technology. Once the wizardry began, a Ford Performance engineer noted the many similarities in its electronics with a part Ford already sells on a regular basis – the professional calibration tool. Integrating this existing technology resulted in easily plugging a USB cable into the Ford Performance Drift Stick to pull select diagnostic data and upload powertrain calibrations for the Focus RS.
The digital design enables a number of key benefits:
Like the RS’s exclusive drift mode, the Ford Performance Drift Stick is intended for track use only. It is available for customers in the United States and Canada, and priced at $999. The kit includes the Drift Stick lever, mounts and circuit board with professional calibration functionality. The car’s warranty is unaffected by its installation.
The Ford Performance Drift Stick will be available for order by Dec. 1 through authorized Ford Performance Parts distributors. Consumer information can be found at Ford Performance Parts, along with many other performance-enhancing parts for Ford cars and trucks.
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, that is committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for and deepen the loyalty of those customers. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, as well as connected services. Additionally, Ford is establishing leadership positions in mobility solutions, including self-driving technology, and provides financial services through Ford Motor Credit Company. Ford employs about 182,000 people worldwide. More information about the company, its products and Ford Credit is available at corporate.ford.com.