Ford Media Center

We’re Going to Miami: The First Proving Ground for Our Self-Driving Service

By Sherif Marakby, Ford Vice President, Autonomous Vehicles and Electrification

Watching some of the world’s greatest athletes over the past week had me thinking about all of the individual elements that come together for the extraordinary performances we see from these competitors. It’s overwhelming to think about the dedication, commitment and the amount of time these athletes had to put in to get every little step, spin, jump — any move you can think of — just right to win a medal.

Now, I’m inspired more than ever because Ford is in a similar position as we pull together our self-driving vehicle business. We’ve spent years researching and developing self-driving technology, studying changing customer behaviors, serving some of the largest fleets in the country with help from our dealers, and working with governments big and small. Now it’s time to pull it all together and head for the finish line!

To continue reading this article on Medium, click here.

About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, that is committed to helping build a better world, where every person is free to move and pursue their dreams.  The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for and deepen the loyalty of those customers.  Ford designs, manufactures, markets and services a full line of connected, increasingly electrified passenger and commercial vehicles:  Ford trucks, utility vehicles, vans and cars, and Lincoln luxury vehicles.  The company is pursuing leadership positions in electrification, connected vehicle services and mobility solutions, including self-driving technology, and provides financial services through Ford Motor Credit Company.  Ford employs about 186,000 people worldwide.  More information about the company, its products and Ford Motor Credit Company is available at corporate.ford.com.

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